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Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to customer support platform Conversocial , this is the approximate cost per-contact for each: Phone call: $6. Here’s why. Web chat or call-back: $5. Email: $2.50

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! How willing are prospects to pick up the phone when an inside sales rep contacts them by phone to discuss their interests? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. B2B buying cycles are lengthening.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more.

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Measuring the Best Times to Post on Social Media

Sprout Social

of customers prefer social media as the point of contact (the highest rated method). In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% and 5 p.m.