Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Work Management Marketing Management Media 102

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. The success of many businesses hinges on how good their consultant is. These companies don’t make their consulting decisions lightly. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Copyright 109

Copyright Social Media Media Guidelines 109

Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. Company social media pages are slowly dying out. That’s why it’s imperative to have a distribution strategy in place that works, which may or may not prioritize social media.”.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. This reduction means billions of dollars in lost consulting revenue around the world.

Consulting 157

Consulting Research Work Management Marketing Management 157

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Kyle Porter. Let’s face it: Salespeople need all of the pep talks they can get.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Get tips that drive B2B tech ads to the final destination.”.

Social Media 125

Social Media Optimization Media Keywords 125

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Marketing Insider Group

JUNE 23, 2021

Engage Your Audience with These 9 Professional Video Tips. These timeless tips will help ensure you produce a professional video without spending a fortune. Even social media influencers make sure they invest in at least one quality light. One of the best places to publish a video is on social media.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. In this article, we’ll give tips for those looking to create an agency and agency veterans looking to grow and hire top talent. Set your pricing.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Launch Marketing

MAY 26, 2021

With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. Many buying processes start with research and social media plays a big part in the beginning stages of the buyer’s journey. Thought Leadership.

Social Media 129

Social Media Social Marketing B2B Thought Leadership B2B Marketing 129

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. This is where the following healthcare marketing strategies can help.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

BenchmarkONE

JULY 4, 2019

Once established, a consulting business can give you a lot of creative and professional freedom. . Starting a consulting business, in theory, is quite easy. If you’ve got marketable skills in IT, marketing, design, career counseling, or just about any expertise that you can see demand for, you could start a consulting firm.

Consulting 86

Consulting Tips Ideal Customer Profiles Business 86

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Use the following seven tips to get better at it. Also, carefully fact-check Google results and social media reports. Journalistic writing makes your content more credible and boosts your content creation productivity.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Hubspot

AUGUST 16, 2019

Nowadays, social media is a critical component of any business's marketing strategy. billion people on social media globally. With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Whereas someone who has visited your website and perused several pages might be ready to book a consultation with you.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 60

Social Media Webinar Metrics Tips Media 60

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. A common worry from employers is that social media is a productivity killer, but when used for work it keeps employees more engaged.

Social Media 62

Social Media Activities Practices Tips 62

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media. Generating leads.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim. Tip: Use the AI-generated draft as a foundation. Tip: Use the AI-generated outline as a skeleton. Get ready to dive in.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Finding on-screen talent.

Social Media 97

Social Media Template Video Marketing Media 97

SocialPilot

DECEMBER 6, 2023

Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. Why should a business get you to consult on their social media strategy? Don’t get me wrong – self-branding isn’t all about just being an external contractor or consultant. But it doesn’t always have to be in person.

Personalization 89

Personalization Brand Identity Branding Tips 89

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. But they will likely include a combination of the following: Loyalty promotion programs. Free samples.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Social Media 101

Social Media Creativity Examples Media 101

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. For the most part, people on social media have short attention spans. Optimize for social media.

Social Media 128

Social Media Practices Video Marketing Media 128

Convince & Convert

NOVEMBER 16, 2018

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. It may feel cruel that the season when most of your team is requesting vacation is also the busiest time for social media. We know that most social media pros are hesitant to take vacation time.

Social Media 147

Social Media Marketing Management Media Planning 147

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 31 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 32.75

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121