Content Standard

OCTOBER 8, 2020

Our recent research confirms a linear relationship between content creator expertise and program performance. Here are the three types of trust creators every brand should consider to achieve next-level content: Topic Specialists Practitioners Internal SMEs 1. This approach has proven benefits. Top performing brands are 1.4

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. If you’re not, MECE: How to Think, Write & Persuade Like a McKinsey Consultant is a great starting point for upping your recipe-writing skills.).

Storytelling 55

Storytelling Content Marketing Planning SME 55

LeanData

JANUARY 25, 2023

Research shows that 40-60 percent of today’s potential deals end up in a “no decision” state of limbo. And, research has shown the primary root cause of customer indecision is FOMU, or the “fear of messing up,” which, more often than not, overpowers the deal-closing impetus of FOMO, or the “fear of missing out.” Indecision.

Effectiveness 52

Effectiveness Peer-to-peer SME Buy 52

Moz

JANUARY 26, 2021

The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. In link research, size matters.

Studies 66

Studies Domain SME PageRank 66

Integrated B2B

JULY 28, 2020

We can write something from scratch, doing our own research to find relevant, supportive articles or documentation to back up what we are saying. My list of interviewees includes the lead of a UN sustainability program , engineers, a Deloitte consultant , a handful of researchers, and a sales and marketing expert.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Let’s look at some attributes I’m seeing I’m my research: Show commitment to idea development from the top. Appeal to their egos.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Marketing Insider Group

JULY 14, 2020

The Advertising Research Institute reports that product sales decline after 48 ad impressions. This allows her team to create more content and tap into every SME (subject matter expert). Set up a quick consultation , and I’ll send you a free PDF version of my books. Their brand message has been about the product.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Salesforce Marketing Cloud

FEBRUARY 19, 2024

These should be based on market research and existing customer data. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Solution selling playbook Designed for complex, consultative selling scenarios driven by an overarching problem.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Hinge Marketing

NOVEMBER 3, 2021

As a business consultant, you’re not only the product, you’re also its seller. And what can management consultants do to unlock its benefits? Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Boost referrals. Not necessarily.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Content Standard

MAY 19, 2021

In others, it might mean connecting with freelancers, consultants, and other professionals who can complement your in-house talent with unique skill sets and perspectives. Skyword research shows that 79 percent of top-performing content programs are more likely to choose content topics based on current events.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

Marketing Insider Group

NOVEMBER 30, 2020

There’s a lot of great data about content marketing available from reputable sources—surveys, research, and more. Research on blog frequency tells us 11 per month is the “magic” number—can you produce that amount of content on your own? When you engage with us, we’ve already done the topic and keyword research.

Allocation 271

Allocation Content Marketing Ad Frequency Top of Funnel 271

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). consultant. consultant. Go join that! Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

JUNE 7, 2011

MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. As a SME owner, you are expected to wear a lot of hats. Social media is a great way to field a lot of customer requests, support, and even research. Don’t Miss the Giant Gorilla.

Small Business Marketing 28

Small Business Marketing Social Media Social Marketing Media 28

Strategic-IC

APRIL 14, 2023

And in that time, we have established ourselves as one of the foremost ABM consultancies, helping clients to win, grow and retain their most important accounts. There are plenty of examples where ABM has a role in supporting those DBM-type scenarios, making sure that they've got the right content, ongoing insights, and stakeholder research.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Metadata

JULY 21, 2021

It outlines who’s responsible, accountable, consulted, and informed for each task or decision. . Premortem : Back when I was playing with She-Ra and He-Man dolls, researchers found that you can increase your ability to predict future outcomes by 30% by imagining the event already happened. Each team has its own personality.

Campaigns 52

Campaigns SME Template Act-On 52

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Frugalnomics changes everything.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Single Grain

NOVEMBER 18, 2019

Get A Free Consultation. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Your SME editor can propose pitches and agency authors will compose pieces to be reviewed and approved before publication.

Paid Content 106

Paid Content SME Product Tips 106

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. Enter the Effective Mobile Marketing Awards -- the product of Mobile Marketing magazine, “a specialist in the delivery of mobile marketing and tech news and research.” Consulting company North Highland's business was growing. 6) Communicator Awards.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Single Grain

JUNE 19, 2019

Get A Free Consultation. There are a vast number of technology resources available that can help extend your reach, but knowing which ones are the most suitable for your SME can be challenging. Dive Deeper: The Content Marketer’s Guide to Keyword Research. Get A Free Consultation. 1) Reach Out to Customers in New Ways.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. Teens don't pay for statistical consulting services. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Those are the people I am interested in.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Directive Agency

JULY 26, 2016

Dedicated research and development. Take your time, do your research, ask for referrals, look for reviews and ensure they’re their own best example. #2. Founder of Juris Digital & Ethical SEO Consulting. SEO & Content Marketing Consulting Director from Sydney Australia. Experience and reputation. Casey Meraz.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76