Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). consultant. The advice isn’t wrong - but too simplistic.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143