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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

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The Complete Guide to a Consulting Business

Hubspot

If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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4 Elements that drive B2B direct marketing results

Biznology

If you’re an experienced B2B direct marketer, this is probably not for you. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. Today, email/phone has become the norm.

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MarTech’s ABM experts to follow

Martech

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

First, you’ll need to develop a social media marketing strategy that details what channels you’ll use, how often you’ll post, and what you’ll post. LinkedIn is probably at the top of the list since it’s B2B-focused. Email marketing remains one of the best ways to create ROI. You can be lean and mean with email marketing.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Most people research before making a purchase or hiring a speaker Whether you’re a professional speaker, author, inventor, consultant or influencer, your potential clients will do their research before reaching out to you. Consult with content marketing experts such as Brandpoint for advice on improving your brand’s online profile.

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Top 10 B2B Influencers in 2020

Oktopost

You can follow Ann on Twitter | Instagram | LinkedIn | Blog . Jay Baer is the President of Convince & Convert, a marketing strategy firm that owns the world’s premier content marketing blog. He is also one of the 200 living members of the Professional Speakers Hall of Fame, and the Word of Mouth Marketing Hall of Fame.

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