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Using Upcoming Cloud & IT Conferences to Fuel Your PR & Demand Gen Goals

Walker Sands

In-person conferences are back as pivotal hubs for not only networking and knowledge sharing, but also showcasing your company’s latest innovations. However, you can also leverage your existing marketing partnerships to maximize the value of every conference. can make the conversation worth a reporter’s time.

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Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

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B2B Conference Recap: SiriusDecisions Summit 2019

Rev

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. You won’t catch every B2B Session or Networking Event you want to.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

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How to Host a Virtual Conference: Everything You Need

Optinmonster

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.