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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

Joe Pulizzi: Today, I’m going to go through these seven steps, and I’m hoping that there’s at least one thing you can take and integrate into your organization, your marketing, your content creation, and then in your business model. What are your special skills that set you apart as an organization? The content tilt.

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, a woman attending the conference was offended by sexual comments made by two men sitting behind her.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. ” our client asked on a conference call last week.”We As I have shared endlessly, being pretty isn’t enough for social media marketing. ” — Wikipedia.

Traffic 184
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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

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You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. I had the chance to meet up with MarketMuse co-founder Jeff Coyle at a recent conference. The sooner you accept this truth, the sooner you can get off the paid media merry go round and start developing a strong client base. Like this post?

SEO 217
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Get Over Social Media Writer’s Block

Biznology

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* The conference will provide a much-needed vendor-agnostic forum for understanding marketing technologies and how organizations can use best them.