Trade Press Services Newsletter

NOVEMBER 2, 2023

Add the Award Logo to Marketing Materials. Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. Congratulations—you just received an award! But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Varicent

JULY 15, 2020

5 Revenue Operations Conferences We Can Still Look Forward To In 2020 With the sudden change of life we’ve seen in 2020, we’re all getting used to new things, and near the top of that list is no more large group gatherings. B2B conferences planned for 2020, including Revenue Operations conferences (our favorite!)

Conference 104

Conference Peer-to-peer Work Management Marketing Management 104

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

InsightSquared

MAY 29, 2019

I remember attending the first Ramp conference two years ago. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. Since that first conference, my colleagues at OpFocus and I have been active members of the revenue operations community.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Click To Tweet. Cheap (and free!)

Conference 82

Conference Content Marketing Top of Funnel Planning 82

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition.

Conference 120

Conference Peer-to-peer Business Case Study 120

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 96

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 96

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. The Best Marketing Conferences of 2014.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. Now’s your chance! Why get Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Engage in continuous learning through workshops, webinars, and industry conferences.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. That podcast was an assignment for the students in my social media marketing course.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

PR 312

PR Rules Social Marketing Skype 312

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

KoMarketing Associates

APRIL 23, 2015

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Discover Global Markets: The Americas. Get excited! SearchLove Boston. and worldwide.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation.

Conference 108

Conference Generation PR Peer-to-peer 108

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend?

Conference 60

Conference Planning Peer-to-peer Advertising Agencies 60

chiefmartech

DECEMBER 27, 2018

While I may be a curmudgeon skeptic when it comes to most marketing industry predictions, I’m quite certain of three things for the year ahead: Marketing technology & operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Guest post by Simon Choi. But how exactly do you do this?

Peer-to-peer 193

Peer-to-peer Storytelling Ideal Customer Profiles Conference 193

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. What’s particularly annoying is that testimonials are one of the most powerful tools in B2B marketing. They talk to their peers. They attend conferences. That’s all true.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Brightedge

JULY 10, 2019

Recognized by Forbes and Inc.com as a must-attend conference – this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]. The post Share19 Instant Evolution: From Search Marketers of Today to CMOs of Tomorrow appeared first on BrightEdge SEO Blog.

Peer-to-peer 88

Peer-to-peer Search Marketing Conference SEO 88

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Pre-event prep: Networking begins early Almost all conferences use hashtags. You also want to know who is presenting.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. This is particularly difficult for brands seeking to adapt to a digital-first world. “A

Top of Funnel 125

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 125