Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

FEBRUARY 3, 2014

Last summer, I joined 800+ B2B Marketing leaders at the annual Business Marketing Association conference in Chicago. So if you find yourself intentionally getting into new and challenging situations, then you are probably one step ahead of your peers. We need to adapt to new business strategies, new ways of working and new challenges.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

LeanData

JUNE 18, 2018

Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We SUNNYVALE, Calif., Ops-Stars 2018 will over-deliver on that commitment.

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Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

ANNUITAS

DECEMBER 11, 2014

I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations. Skill Training.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Golden Spiral

APRIL 18, 2019

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Not sure where to start looking? That’s why we’re here.

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Work Management Marketing Management Research Organization 102

SnapApp

JULY 10, 2018

Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Running an effective demand generation campaign means you need to stay current with changes in the industry. Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

The ROI Guy

FEBRUARY 10, 2015

Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. Developed in the early 60s by the marketer E.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

SnapApp

JULY 10, 2018

Right now, demand gen is one of the most effective ways to grow your brand, which is why we’ve compiled a list of the top blogs, conferences, books, and courses that can help get you up to speed. Running an effective demand generation campaign means you need to stay current with changes in the industry. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.

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Enterprise Management Marketing Management Elasticity Peer-to-peer 40

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

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Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

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Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

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Gartner Forecasting Planning Marketing Proposals 40

Hinge Marketing

FEBRUARY 2, 2016

The one thing we know for sure, there will be a new president. Whichever way the political wind blows, one thing is almost a certainty: changes are coming to the mechanics of federal contracting. The months leading up to the presidential election are actually the calm before the storm—a storm of changeover within agencies. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). 2) Central IT is Irrelevant? Why Change Now? –

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Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. conference (4/09) on CPM rates, revenue experiments and developer alternatives. of the 2009 ISCRAM Conference. Ah… Twitter and Facebook, we knew you when…. Los Alamitos, CA: IEEE Press.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

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Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

MARCH 15, 2011

B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Heinz Marketing

JUNE 3, 2019

Matt: So this is the first time we’ve gotten to talk since SiriusDecisions summit, which was just as we record this just a couple of weeks ago and boy, just another great events and other great conference. By Matt Heinz, President of Heinz Marketing. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

Adobe Experience Cloud Blog

MARCH 17, 2017

I learned how I could network and be more involved in the Community, and be supported by and learn from a fantastic, brilliant group of peers. The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Sword and the Script | B2B

JULY 19, 2022

66% said conferences (including virtual). 66% said conferences (including virtual). Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). 66% said conferences (including virtual). Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Just 27% said most vendors are honest most of the time.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Hubspot

OCTOBER 10, 2017

Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects. And along similar lines, only 3% of buyers trust reps. Sales Statistics [2017]. Sales prospecting stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Heinz Marketing

OCTOBER 29, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

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Top of Funnel Work Management Enterprise Management Conference 62

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. Principle #1: Provide a default choice.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

chiefmartech

JULY 31, 2017

You can also hear Jeremy speak at the MarTech conference in Boston , October 2-4, where he’ll present a 45-minute, in-depth session on Blockchain and the CMO: The Next Era of Marketing. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. To download the free e-book, please click here.

Advertising Agencies 57

Advertising Agencies Advertisements Advertising Peer-to-peer 57

Webbiquity

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics. What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat.

PR 100

PR Paid Content Blogger Outreach 100

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata. I have together with me, Michel Feaster, Nick Mehta and Mike Volpe. Maybe we’ll start with Michel, because you’re first on the Zoom video. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Tomorrow People

OCTOBER 3, 2022

According to Forrester, more than 75% of U.S. Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156