Conference Forrester Marketing Proposals Peer-to-peer 
The ROI Guy
FEBRUARY 10, 2015
If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
The ROI Guy
APRIL 14, 2015
We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.
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The ROI Guy
NOVEMBER 10, 2014
Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.
The ROI Guy
MARCH 1, 2016
If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?
Hinge Marketing
FEBRUARY 2, 2016
For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? Good marketing and business development professionals will tell you that it’s about being relevant and demonstrating how an agency’s problems can be solved by firm expertise. But it can be done.
The ROI Guy
JANUARY 16, 2014
Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for the year.
The ROI Guy
JULY 15, 2015
If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels.
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