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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is also a PPC speaker and teaches at Lynda.

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

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19 Content Marketing Conferences to Attend In 2019

nDash

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy. People share on Instagram or Facebook what they want others to know about them.” I would argue social media is social first,” Petrullo said.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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7 Google Ads Influencers to Follow

Brandpoint

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.