Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting. Offline events. Customer service. Other networks.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. Mark received a B.A. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This focus on specificity rather than generality applies to business development, too. Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. But, let’s say he’s only generated 20 million views. If not then people need to take a deeper look at his claims and ask some serious questions. link] jaybaer You raise a fair point.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

RebelMouse

APRIL 3, 2018

used the following example of the new snippet feature, comparing quartz and granite: According to Google, the information provided in the new snippets will be "automatically generated based on our understanding of these topics from content on the web.". March 13, 2018: Update to Image Captions.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Linkedin is for people you know. I know this one isn’t mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 17, 2010

The Followers Per Tweet Equation Certainly, you can generate a ton of Twitter followers using any number of schemes, tricks, and other false economies. Assuming, however, that you are not using some sort of @ptbarnum system to generate thousands of followers). Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

DECEMBER 9, 2011

Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. Source: Social Media Examiner ) Bonus tip: need ideas for all that content? According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information.

Social Media 28

Social Media Social Marketing Tips Media 28

Industrial Marketing Today

SEPTEMBER 27, 2010

I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. Great pointers on what not to do with social media. His comment to me was “This is fantastic! This is the kind of thing you lay in bed at night and wonder “how can i do that?

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. You’ll be amazed at how many content-creation ideas this simple exercise can generate. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I see this as a natural for Twitter, but Jay is right to point out the shortcomings of most companies when it comes to their facebook and blog approach.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. Talk it up on Facebook and the blog. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. This approach will certainly generate sizzle but will it sell the steak? It’s just more authentic and believable that way. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Can't wait to see you on Facebook!

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Single Grain

JULY 6, 2023

These strategies include: Media relations and pitching stories to journalists Organizing press conferences and media events Community engagement events covered by the media Sales Promotion Sales promotions typically involve enticing customers with a discount, freebie or other perk.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Your PR team was aware of most of these as it often had a hand in generating those placements. Have I gone MAD?? And why not? Wait a minute.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

JULY 12, 2012

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. So, what can you hope to get from utilizing social media marketing?

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JULY 22, 2010

The microsite functions much like a Facebook Page – marathon participants can share their goals, visitors are able offer supportive messaging on the participant’s wall, and donations can happen directly on site. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128