PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. ABOUT KRISTEN ALEXANDER.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in!

Conference 52

Conference Planning Outgrow Work Management 52

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. 62% reported growth in registration at their most recent conference compared to past events.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 110

Optimization Ideal Customer Profiles Customer Surveys Communities 110

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own? This got me wondering. What’s the benefit?

Conference 80

Conference Trends B2B Trade Show 80

Webbiquity

OCTOBER 16, 2018

This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 248

Event Marketing Conference Trends Planning 248

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will there be speakers I can really learn from at this conference?

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Marketing Insider Group

JUNE 9, 2020

Alongside the reduction in the effectiveness of advertising, consumers are more likely to do their own research about the. There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. products they buy.

CMO 306

CMO Advertisements Advertising Paid Search Agency 306

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Content4Demand

JANUARY 22, 2021

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

Webbiquity

FEBRUARY 17, 2022

In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Webbiquity

MAY 26, 2020

Real action on sustainability was predicted to be one of the biggest trends if not the biggest change for events this year, before coronavirus. Research by PromoLeaf, conducted in February just before the industry shutdown, strongly supports that. Here are more key findings from the research. Most Popular Swag.

Conference 182

Conference Case Studies Practices Trends 182

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

KoMarketing Associates

AUGUST 14, 2017

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. asked more than 150 B2B marketing decision makers how they handle post-event nurturing. The Ongoing Benefits of B2B Tradeshows and Conferences.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Smaller More Intimate Events. Non-traditional Venues Become More Popular.

Trends 247

Trends Marketing AI Co-Registration Merchandising 247

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

SEO 301

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 301

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Don’t get me wrong, these types of events are very beneficial for a company. But, let’s think outside the box for a moment and explore another viable option— field events.

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

Marketing Insider Group

JULY 29, 2021

Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence. Though he’s in the executive ranks at Salesforce, Solis still attends conferences as a keynote speaker. CX doesn’t start with your marketing.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Why we care.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 111

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Start researching ways to collect zero-party data. Make the virtual experience as exciting as the in-person one.

Trends 157

Trends Planning Work Management Contingency Planning 157

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 279

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 279

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Whatever your idea is about, you need to conduct research.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52