Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. They bring people into one place, sell them on their products, all based on in-person interactions.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). And if they asked to be contacted by a sales person – the so-called hand raising – they might be immediately scored and routed to a sales person.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Heinz Marketing

OCTOBER 4, 2021

It still continues, the peak of Flip My Funnel debate to me was the conference in Boston. Remember standing in the back of the room and looking at thousands of people in the Boston Conference Center, you created a movement in a whole conference, in a whole ecosystem. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

ANNUITAS

APRIL 11, 2011

Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. One of the key themes that resonated during the conference was the shift in power to the B2B buyer. the sales person). If you’re a sales person, don’t despair.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings?

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Vidyard

MAY 9, 2017

“Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. And well, there are 7 rain ponchos under my desk for the same reason (conference, concert or connection), always ready for anything!

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

SnapApp

MARCH 4, 2015

At the DemandGen Content2Conversion conference in February, we got to celebrate alongside four SnapApp customers as they received Killer Content Awards – recognition that they’re doing something great in content marketing. Penton was also nominated for a Markie , the Oracle | Eloqua celebration of innovative modern marketers.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Sales Qualified Leads 48

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. To support our first goal we open a communications channel independent of the conference (i.e.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

MAY 9, 2017

“Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

NOVEMBER 14, 2016

From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-trick pony. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Personalization is Not Just a Gimmick.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MAY 9, 2017

. “Over 75,000 professionals use Vidyard to create, host, personalize, monetize and measure their business videos. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey. It’s truly innovative.”

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Capstone Insights

JANUARY 17, 2018

Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. The objective isn’t to make sure that the person can rattle off every response that I’ve listed. For fields containing data that is structured (e.g. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Heinz Marketing

MARCH 1, 2021

So if you have an insight, it’s not as binary as saying, “Well, let’s put that into an email sequence,” or, “Hey sales person, go mention this on your call.” We had a great time and it was a productive call, but it gives you so much more view into the humanity of the person and authenticity.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. This leads to trouble in predicting pipeline and lost revenue down the line.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

markempa

NOVEMBER 29, 2016

Essentially, you have to personalize your invites to connect. They make decisions whether to engage or not based on whether they think that that sales person actually can help them solve their business problems. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. There is absolutely no reason you should not make a point to personally do one customer call each week. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot).

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. P.S. Want to see some amazing martech innovation in person and, more importantly, learn how to harness its full potential?

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It gives them a whole other perspective on what they’re doing which is the great value of events and conferences.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Looking for commonalities also keeps the team from overly personalizing content.

Creativity 77

Creativity Enterprise Management Buyer Personas Content 77

Heinz Marketing

SEPTEMBER 17, 2018

Matt: So this term sales enablement has been around for maybe a couple, three years, not a crazy long time, and I think that sometimes in our little echo chamber of B2B sales and marketing tech conferences and groups, we tend to take for granted that it exists. I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 65

Work Management Eloqua Marketing Management Training 65

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 We say this because we find almost all B2B marketing deadly dull.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Engagio

FEBRUARY 21, 2020

I find meeting individually always gives me the best feedback versus putting everyone in a conference room. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. So if you have ten reps, you’ll have ten personalized files. Utilize their expertise.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

The ROI Guy

MARCH 6, 2017

A 10-page personalized assessment report was delivered to each client, to spark and accelerate decisions. The Alinean-powered tools were very well received, and even won a Killer Content Award at the B2B Content Conference – great personal recognition for the ADP team members.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Vidyard

SEPTEMBER 24, 2014

With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. You can see the customer’s complete path to purchase and nurture them with intelligent, personalized nurture campaigns.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Conference/Meeting. Press Conference. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

MARCH 23, 2011

Infusionsoft this week staged the official coming out party for its latest release at its annual Infusioncon users conference. Those departmental fiefdoms don’t exist at a micro-business because the owner makes all important decisions personally, Micro-businesses also need more vendor services because they lack internal marketing expertise.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

The Effective Marketer

MARCH 9, 2010

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Truly, the highlight of the 1st Annual Content Marketing Retreat , and all our programs, is the level of intimacy that’s created by virtue of the fact we keep attendance to the 100 to 150 person level.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Webbiquity

JUNE 14, 2011

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100