chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Marketo 82

Marketo Enterprise Management Work Management Marketing Automation Services 82

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Looking for commonalities also keeps the team from overly personalizing content.

Creativity 73

Creativity Enterprise Management Buyer Personas Content 73

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. We brainstorm together, share expertise and lessons learned, offer recommendations for new contacts, marketing and sales approaches, speaking and book writing, personal learning and more. We simply must take the first step - to connect on a personal, open and honest level.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Paid Content 102

Paid Content Marketing Automation Services Work Management Marketing Management 102

Heinz Marketing

OCTOBER 29, 2018

This is a recorded call for our own personal purposes. She is a crazy busy person. ” I just had a client that was their first conference and they really weren’t thinking about the fact that they needed to be having a website cadence. I see a lot of conferences make a really big deal about their headliners.

Top of Funnel 70

Top of Funnel Work Management Enterprise Management Conference 70

Heinz Marketing

MAY 7, 2018

Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. She’s the CMO of Tableau. It’s important to really understand though, like as a marketing operations person, part of my job is to continuously be examining the mar tech space.

Top of Funnel 46

Top of Funnel Work Management Marketing Management Lead Ranking 46

chiefmartech

JUNE 27, 2017

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Anuj Agrawal , CMO of Earth Networks.

iCrossing 44

iCrossing Eloqua Godaddy CMO 44

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. So people worry that a bot can’t nearly replace a human interaction from a personalization authenticity standpoint. Alex Terry: You raise a really important point, Matt.

Marketing AI 65

Marketing AI Top of Funnel Work Management Enterprise Management 65

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And the person was like, and I’m thinking of calling it this, it was never a term we used.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52