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Milton Hwang: Spotlight on the expert

Martech

He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum.

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Target Dabbles in Curated eCommerce with “Awesome Shop”

Convince & Convert

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Target Dabbles in Curated eCommerce with “Awesome Shop” is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Are there research papers included? Ecommerce folks, here’s a once-a-week experimentation newsletter to add to your inbox. You’ll find research papers, articles, blog posts as well as LinkedIn posts, job opportunities, and upcoming events in the testing and optimization scene. Dig in deeply. Does the newsletter link to articles?

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Marketing your business model: the killer differentiator

Velocity Partners

Spreetail isn’t a warehouse or agency play, it’s an Ecommerce Marketplace Partner. Keep explaining and evangelising the model Do it in content, ebooks, videos, white papers, blog posts, emails, TikTok dances… Do it till you’re blue in the face, then do it more. Crash panels at conferences. Do webinars.

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13 influential marketing technology leaders

ClickZ

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix. million customers return for a second “fix” within 90 days.

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11 realizations from testing Search Generative Experience

Kevin Indig

Ecommerce My fifth realization is that AI answers in e-commerce are the most aggressive. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

How do you stay top of mind after a conference? Grabbing your prospects’ attention before a big conference like INBOUND is difficult, but the team at Bizible used a fun, attention-grabbing video to invite prospects to grab a drink live at the event. Example 1: Music to Your Prospects’ Ears. Cold calling videos require a hook.