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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is also a PPC speaker and teaches at Lynda.

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Is Inbound Marketing Dying?

Marketri

I still have my now tattered t-shirt from my first INBOUND conference with the mantra, “Make Love, Not Spam.” If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) To navigate these changes successfully and ensure continued growth, consider consulting with a marketing strategy consultancy.

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7 Google Ads Influencers to Follow

Brandpoint

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business.

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MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

As a marketing leader, there can be some hesitation around using pay-per-click (PPC) ads. While an excellent tactic for driving leads post-launch, PPC ads can be a great strategy for driving awareness leading up to it. Check out these secrets to boosting your PPC conversion rate. Are you ready to launch your new product?

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16 Must-Follow Marketing Thought Leaders

BenchmarkONE

Carson is also the founder of Working Simply , a consultancy agency that serves executives at Fortune 500 companies. As founder & CTO of WordStream, a pay-per-click (PPC) management and services company, Larry Kim’s knowledge of PPC, Adwords, and digital marketing run deep. Carson Tate. Dana DiTomaso.

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8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Directive Agency

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.