markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Lead Liaison

NOVEMBER 17, 2022

360° Key Takeaways from Liz King Caruso – Events specialist and consultant at Liz King Eventsent. With the TechsyTalk Global conference, most content was designed around what the attendees wanted to talk about. The post Demystifying Engagement: How to Connect with Your Audience appeared first on Lead Liaison.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

SEPTEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Email is worst way to do it.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. The odds of contacting a lead if called within five minutes versus even 30 minutes are 100x greater.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. A Sales Guy. B2B Lead Blog. Sales Journal.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. We are lucky to have them.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. But that assumes we have all the answers.

Ideal Customer Profiles 51

Ideal Customer Profiles Elasticity Lock-In Validation 51

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Campaign Manager. Agencies & Consultants. Learning Management. Nine Things Sales is Thankful For. Lead Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

LeanData

SEPTEMBER 22, 2017

Our lead matching and routing solutions for B2B companies have incredible product-market fit. One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. But that assumes we have all the answers.

Ideal Customer Profiles 40

Ideal Customer Profiles Elasticity Lock-In Validation 40

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. The first 7 are personal and consulting blogs, followed by 7 software companies with blogs dedicated to the B2B space. B2B Personal and Consulting Blogs. A Sales Guy. B2B Lead Blog. Sales Journal.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! info via B2B lead generation blog).

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

ANNUITAS

JANUARY 4, 2012

In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. I have had many CMOs and senior marketing/sales people tell me “we know it’s broken but changing it would be too hard.” They’re right. Change is hard.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., You must have a least one strong advocate in sales leadership. Where did you score the highest?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Chris Koch

JANUARY 15, 2010

Could have been bibles or vacuum cleaners, but they didn’t need sales guys for that stuff anymore. Marketers today are in the same position I was with that sales guy in 1995: Wondering how to explain the value and difficulty of creating clear, compelling content about a complex subject. This guy was a salesman. What am I paying for?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Martech

JANUARY 13, 2022

Marketo Sales Insight to drive account and prospect intelligence to sales. Marketo Sales Connect to coordinate sales and marketing. Account-based insights can also be delivered to sales offering full visibility across the buying team. That includes: Multi-attribute lead scoring across sales and marketing touches.

Marketo 116

Marketo Marketing Automation Services Enterprise Management Marketing Management 116

Martech

AUGUST 4, 2021

Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring MarTech conference. Pulling together data in the right way leads to informed customer engagement and revenue. See the full conversation about Getting Data Right from our spring MarTech conference (registration required).

Enterprise Management 126

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 126

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank is a renowned online marketing consulting firm. Seth’s Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. TopRank is a renowned online marketing consulting firm. Seth’s Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. This is part two of my interview with Brent Adamson ( @brentadamson ), co-author of The Challenger Sale and The Challenger Customer.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Adobe Experience Cloud Blog

JULY 12, 2012

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. It is important to work with your sales team, and create plans that will have measureable impact. What’s Working Best for Driving More Leads and Sales Today.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48