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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

Human perception of image quality and realism Social media engagement Click-through rates of banner ads The studies used AI-generated images created with 13 text-to-image diffusion models, including DALL-E2, Jasper, Midjourney v4, and several versions of Stable Diffusion. The measure of effectiveness used was click-through rates (CTR).

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Use platform-specific analytics to track engagements for social media.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. In similar fashion, how is the CTR so high for non-branded results overall? Google Search Console Search Analytics Report.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Say goodbye to the turmoil of generating social media reports manually every month. The engagement metric is the most crucial factor in indicating your content’s worth on social media.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). CTR is most-commonly reported as the percentage of unique people who received your email and clicked on any of the links somewhere within it, but it’s sometimes calculated as a percent of only the people who opened your email.

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Click-through-rate (CTR) It’s the percentage of recipients who clicked on one of the links in your email. CTR helps you judge the performance of your A/B testing or multivariate testing emails. Once you choose a time period, then stick to it to make accurate comparisons each time. It will hurt in the long term.

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