Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 24, 2006

These people for the most part are at the beginning of the purchase process where they've realized that your company can fulfill a need of theirs. Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? I decided to do a quick scan on Linkedin instead and found a great topic on email marketing.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

MARCH 18, 2007

The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. The first item I would recommend is only ask for the basic information - name, email, company. This is the magic question for some marketers.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

APRIL 7, 2010

Just because you’re not presenting at tradeshows or executing monthly webinars doesn’t mean that your database should not be receiving regular communication from you. It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. If they left their company name, do some research on the company and find out what is going on with that company. We all know it's about "who you know".

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 25, 2007

B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. You can test a longer vs. shorter subject line, test using your company name, add personalization, etc. There are some mistakes in A/B testing though that you need to look out for.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MAY 28, 2006

Even people in your company or your clients don't count. For example, if you have an upcoming webinar, don't just have a key link on your home page, advertise this throughout your site. Think about what makes your company stand out and why people either buy from you or use your services. think again.

Tips 100

Tips SMB Consulting Newsletter 100