B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 29, 2011

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Bardella suggests that his job is much easier than it should be: “‘Some people in the press, I think, are just lazy as hell.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

OCTOBER 28, 2011

I have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company. The Readex press release doesn’t give much detail on the demographics of respondents, but I’d guess that most of them are existing readers of legacy publishers.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

OCTOBER 6, 2011

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery.

Startups 100

Startups Press Software Intent 100

B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. Your company owns the content.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

OCTOBER 4, 2012

Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Lichfield’s post has provoked a range of reactions. The way you do it is through data.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100