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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out.

Privacy 130
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The ethics of AI-powered marketing technology

Martech

Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data. Data ownership. Data minimization.

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article thumbnail

Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”).

Privacy 100
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Only B2B - Untitled Article

Only B2B

Here is a checklist for marketing companies. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. But, we are here to help you out. Transparency . You need to carry out a re-permission campaign. That’s plain sad.

Opt-out 121
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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

For example, a Pew Research Center survey of adults in the United States revealed that 81% of us think we have little to no control over companies collecting our data; nearly 60% said we have little to no understanding of how our data is being used, and more than 70% think nearly everything we do online is being tracked by advertisers or vendors.

Privacy 95
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Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. In other cases, companies are trying to do the right thing by seeking permission to use customer data. And what do terms like “tracking” even mean?

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Let’s dive in and find out if it’s really the better pick. Boasting an impressive database of over a billion companies and individuals globally, DealSignal offers an array of detailed insights. It helps businesses identify key targets and connect with decision-makers, tapping into a wide network of B2B companies.