Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101

Lake One

JULY 1, 2020

Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. They are inherently primed to have conversations about their companies. This makes it incredibly easy to find specific people for the purposes of account based marketing. Sponsored Content.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” One of the most important emails you’ll send as an eCommerce company, welcome emails do a few things: Thank your new subscribers for signing up. Calendly lists a stat about their app to get you hooked right off the bat.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ClickDimensions

MARCH 31, 2023

Here are the top 5 problems NFPs encounter and how to overcome them Page Contents Here are the top 5 problems NFPs encounter and how to overcome them Problem 1 – How do I attract more contributors? The greater your presence and reach on social media, the more people see your message and become a member.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Many companies rely on sending out email messages as a digital communication strategy.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Organic search traffic boosted by 55%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Paid Search Agency 128

Paid Search Agency Advertising Agencies Banner Ads Stats 128

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. Video Marketing Awards. Winner: AQUILA Commercial – The team fully adopted video as a core part of their marketing strategy. Honorable Mentions: LinkedIn, Sales Success Media.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. 1) SendX ?—?SendX

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . It seems like there are boundaries in an individual’s choice of social media. . ” Here’s what I mean: . Youngsters are all about Instagram; .

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

ConvertKit

SEPTEMBER 23, 2020

From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. People visiting your site from a search engine may just be doing the virtual equivalent of “browsing.”. Content distribution. Remember the stats above?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 50% OFF on all plans. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Atomic Reach

JUNE 3, 2019

Take a look at these stats below. Asia has the largest regional e-commerce market with $831 billion. 80% of people stop doing business with a company because of poor customer service. Consumers are most likely to trust a business that makes it easy to contact people at the company. trillion in 2020. Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. It’s fantastic to see this kind of focus on educational content from a commercial real estate company. The videos were informative and well-produced.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 50% of ALL plans for all your content creation and distribution needs. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Need for Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

JUNE 24, 2021

AWeber has become one of the most popular email service providers (ESPs) on the market. But like all marketing tools, it may be lacking key features that your business is looking for. ” So, like a lot of marketers, you might also be tempted to select the ESP with the lowest pricing to start with. How to Choose an ESP.

Small Business Marketing 63

Small Business Marketing Marketing Automation Services Work Management Business 63

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. is 160 million.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Convince & Convert

NOVEMBER 23, 2015

Of all the marketing techniques I involve myself with, I like email marketing the least. Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. If you want to be effective with your email marketing, then make sure to focus on organically building your list.

Organization 107

Organization Ad Building Landing Pages Open Rate 107

BuzzSumo

APRIL 29, 2021

Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Mobile email marketing lags consumer adoption.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on search engines and $90.80

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Belkins

NOVEMBER 18, 2019

According to research conducted by Litmus Email Analytics in June 2019, Gmail holds 29% of the global email market, getting ahead of Outlook and Thunderbird. Streak can be easily downloaded and added as an extension to Google Chrome. Stats tracking. Open Rate monitoring. Basically, Streak is a CRM for your Gmail.

Budget Programs 40

Budget Programs Tools Enterprise Management Outreach 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. in a paid click, and 35% in no click. (

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. What do super successful marketers do differently?

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Canadian Marketing Association

JULY 5, 2016

Data is this thing that all marketing people get told they need. But when it comes time to present data and marketing reports within a business, people’s eyes glaze over. Case in point: How many times have you sat at a table as a marketer and explained to senior management about what is happening in your marketing program?

Cost per Acquisition 48

Cost per Acquisition Click Rate Impressions Paid Search Agency 48

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Source ). Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94