Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. Let’s take the example of a marketing software company. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Feed reader.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Scoop.it

AUGUST 3, 2021

Curated content can also make for a perfect conversation starter with leads. As we can see, some companies like Specsavers have made curated content a central theme to their social media strategy – with the company’s Twitter account continually inviting audience participation through hashtags and informal conversation starters.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. This led me to experiment with SEMrush, AnswerThePublic, Google Analytics, Google Search Console, and of course, HubSpot's own SEO tools.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Periodically, several leading B2B organizations look for altering the follower’s count of the brand on social platforms. B2B falls flat on forming status among social platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Customer Experience Matrix

JULY 9, 2010

Once the audience is assembled, the site can also deliver the company’s own content and advertisements. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. They also define the sources and search terms and exclusions the system will use to find content.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. This was easily amplified for companies that already used G Suite products and accounts as it made their Google+ accounts exist by default. React to company-related news and publicity. Discuss competitor news.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. In today’s economy, many companies are limiting travel in order to save a few bucks. Besides the virtual interaction of Twitter, it has far greater benefits.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Biznology

FEBRUARY 29, 2012

You, your company, and all your employees need to take maximum advantage of the exposure. Set up a company page, with your logo image, plus a crisp, benefit-laden company description. Along with a Google search, this is how you will be found in the marketplace. Here’s a simple plan of attack. First, get busy on LinkedIn.

B to B 80

B to B Social Media Media Thought Leadership 80

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Convince & Convert

FEBRUARY 26, 2013

While he credits much of his success to his ascent up the ranks in search, he’ll be the first to tell you getting found is merely the beginning. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. The leading “conversion repellents.”. Those that don’t, don’t.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner.

PR 100

PR Tools Tips Blogger 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Convince & Convert

DECEMBER 7, 2010

Sometimes, rather than hosting every conversation and leading every initiative, your organization or business can (and should) be simply present as a supportive participant. Everyone in a social organization should be comfortable with listening, both with online search tools and through their community relationships.

Communities 125

Communities RSS Social Media Curation 125

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. At the right price.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites. Why should companies care about it in the first place? What Is Content Aggregation, Anyway?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Achinta offers his industrial clients marketing for engineers by an engineer.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. Statistics show that the more frequent the posts, the better your lead generation.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100