Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Catch all episodes here. Meet Giles Palmer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Exo B2B

OCTOBER 16, 2020

These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. Annual rankings. Measurement criteria.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Exo B2B

APRIL 11, 2019

These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. 11 Duane Forrester , VP Industry Insights at Yext. Use the experts in your company.

SEO 64

SEO Tips SERP Forrester 64

Exo B2B

MARCH 8, 2018

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. This dominance does however present some challenges to companies, especially in B2B. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Kapost

JUNE 24, 2016

Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential. Now it’s time for more companies to follow suit. Its YouTube page has more than 5.1 million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Crimson Marketing

JANUARY 16, 2014

. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” A viral video is every company’s ultimate fantasy.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 15% visited the company represented in the video ad (Zabisco). YouTube ). Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Brandpoint

JUNE 18, 2020

That percentage shot to 66% for consumer-focused companies alone. Procedures and messaging that are spot-on for today could be completely out of date during the next phase of the “new normal,” due to government regulations, changes in consumer habits or preferences or differences in the way your company is conducting business.

Work Management 118

Work Management Marketing Management Service Planning 118

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Biznology

NOVEMBER 8, 2010

you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media. I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too.

Social Media 80

Social Media Media Wikipedia Forrester 80

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. The average American spends 13 hours each week on email according to Fast Company. Raise your hand if somewhere in your company employee portal there are novel-length PDFs full of screenshots and text on how to get set up in a new system. But there’s a simple answer: video.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. And so, thankfully, I hear more companies talk less about lead management and more about prospect experience.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Digital Marketing World Forum

AUGUST 20, 2019

82% of Gen Zers are more likely to purchase from a company that provides relevant and consistent content. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends. Adopt a human-centered strategy. Each social network also has a different user base.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Martech

OCTOBER 19, 2022

For example, a soup company will set a buy order for when the temperature drops below a certain level. Retailers can partner with media companies and give brands expanded reach and improved targeting with the use of in-depth shopper data. 24% of the companies advertising in January 2022 were first-time buyers. Netacea ).

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. Principal Analyst, Forrester Research. Formerly @Google @YouTube.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. According to Forrester Research, U.S. companies will spend $1.676 billion on email in 2012. The only people that get emails from your company are people that asked to receive them.

Social Media 119

Social Media Media Digg Opt-in 119

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. This is not merely restricted to YouTube.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

DECEMBER 17, 2019

Needless to say, while the branding effort got them consumer attention, Apple at large succeeded with Mac, and subsequently with iPhone, because their then CEO, Steve Jobs, famously put special emphasis on good customer experience across the company - purchase experience, product design, user experience and quality of service.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” However, their digitally and socially savvy competitors focused their content and owned channels to jump on the opportunity on Google hangouts and YouTube interviews – where THEIR readers were vs. where the owned channels were. Simplification is the new innovator.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Vidyard

MARCH 17, 2015

So we figured, why not show you some examples of companies who are putting this video marketing approach into action? Increase Site Traffic with Linkbacks If you’re posting on YouTube, you’ll want to drive viewers back to your site where you own all the content and have a little more control over the journey they take.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. series on Youtube. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 154

Social Media Media B2B Paid Search Agency 154

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59