Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 277

Video Marketing Content Marketing Content Paid Search Agency 277

Content Marketing Institute

MAY 17, 2024

They’re going all in on analyzing images, video, and speech features. OpenAI and Google’s AI ecosystems made headlines this week. But it’s what they didn’t say or do this week that marketers should pay attention to.

Features 101

Features Video Marketing Paid Search Agency Companies 101

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In return, you’ll feature them on those channels.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. Configuring a video library for a better customer experience. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 312

Storytelling Video Marketing Product Tips 312

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 99

Paid Search Agency Features Personalization Ads 99

Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Obviously, video is a great type of content to share, and it’s easy to share short videos on a schedule.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

KoMarketing Associates

JUNE 27, 2017

Rewind to Monday when a few of us were sitting around the conference room discussing the KoMarketing about video – if you haven’t watched it, I recommend you do – if not only to see my sweet reverse layup or Derek’s jaunt on the playground. It turns out that people are watching video! Video is no different. Crazy, right?!

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video Marketing 249

Video Marketing Business Work Management Marketing Management 249

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Performance videos are customizable.

Planning 265

Planning Marketing Plans Video Marketing Content Marketing 265

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 83

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 83

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Whale Pages

JULY 22, 2020

8 Best Software Explainer Videos | 2020. “Looking for inspiration or examples of explainer videos for software or SaaS projects? So, if you have a SaaS company and you’re kinda into things like website traffic and increasing your MRR, then be sure to enroll in our online course. .  14 Minute Read.

Budget Programs 52

Budget Programs Software Features Video Marketing 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 93

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 93

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Ads 98

EveryoneSocial

JULY 21, 2021

It’s that time of the month where we get to unveil new features for EveryoneSocial! The TL;DR description is that they allow you to post, share, and interact with video content just like you would with anything else on EveryoneSocial. Public Post Pages Walkthrough Video. What’s a Public Post Page? Why does this matter?

Features 98

Features User-Generated Content Distribution Social Media 98

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech and manufacturing companies lead. High-tech companies put out more videos than anyone else — 21 per month.

Trends 158

Trends Video Marketing Correlation Business 158

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 111

B2B Marketing Search Marketing B2B Google 111

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. It does this with new integrations for the company’s CDP and external segmentation tools. . With inflation, supply chain problems and labor shortages, companies need all the automation tools they can get.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Automation 94

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. But while formats may shift, video is here to stay.

Video Marketing 88

Video Marketing Content Thought Leadership Social Media 88

Sprout Social

NOVEMBER 12, 2020

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. Improve video accessibility.

Youtube 139

Youtube Video Marketing Budget Programs Keywords 139

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? What is a Culture Video?

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? What is a Culture Video?

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65