Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Share this on Facebook. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JANUARY 9, 2011

The Razer company is a fine example of a community-focused marketing strategy. They have passionate fans on Facebook who participate actively. Share this on Facebook. They design gaming peripherals “for gamers, by gamers.&# Their innovative people are always looking for ways to make the gaming experience better.

Digg 100

Digg Buzz Blogger Communities 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Share this on Facebook.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

FEBRUARY 19, 2014

Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Does it still make sense for companies to blog? What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Here is a blog post to help you take advantage of these new opportunities: [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Tweet This!

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Share this on Facebook. Grind this!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 8, 2012

The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

MARCH 28, 2012

Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. A company blog gives you the platform necessary to correct misinformation or to take responsibility for a company blunder on your own terms. Recruitment. Web Traffic.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Share this on Facebook. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JUNE 10, 2010

Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? In-person events.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Share this on Facebook. “Give Print a Chance.&#. There are other women speaking, and I’m looking forward to learning, as always. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Share this on Facebook. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Share this on Facebook. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 17, 2014

Twitter, LinkedIn, Facebook, Google+, and other social media sites. Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. Google or other search engines. Wikipedia, and other specialized encyclopedia sites. Books and ebooks on Amazon and other book sites.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Share this on Facebook. That’s what makes you unique and a thought leader. Blog this on Blogger. Share this on del.icio.us.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 31, 2011

I was approached last week by a successful company who needs a writer for their blog. Share this on Facebook. I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

MARCH 13, 2013

Press Releases : Press releases are an important part of your integrated marketing efforts and can help you keep media outlets and prospective customers updated about what’s going on with your company. Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.”

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JUNE 29, 2012

When you do, you’ll know that it’s difficult to be found on the World Wide Web, because there are a lot of people and companies doing what you do. If you need someone to update your social media sites like Facebook, LinkIn and Twitter, hire a social media ninja like Christine.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

APRIL 4, 2011

It’s time for companies to turn to 2.0 While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Share this on Facebook. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Share this on Facebook. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Share this on Facebook. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Share this on Facebook. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Share this on Facebook. I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know what you think. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Share this on Facebook. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MARCH 29, 2011

They assume the viewer knows what their company does, and use insider jargon and terms. Share this on Facebook. . “ Our ABC program is offered at a one-time only discount ,&# instead of promoting what the ABC will do for them, what benefit it will provide to the viewer, such as save them time, make them money, make them happy.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

SEPTEMBER 23, 2010

No matter if you’re a company guy or gal, doing marketing officially or not. Share this on Facebook. Here’s a big reason to read the B2B Manifesto , even if you’re not “B2B&# … It is the most important message about the changing realities of marketing available. Blog this on Blogger. Email this via Gmail.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 17, 2010

Share this on Facebook. How to Write Content That Markets Your Company (Or, What would Seth do?). Is it okay to fail or not be as successful as you’d like? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Share this on Facebook. Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. Share this on Facebook. Money spent on games has now surpassed movies and books. (He Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Share this on Facebook. Could it be I don’t know how to sell myself with my newsletter? Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

I am an affiliate for these companies because I use their products and believe in them. Share this on Facebook. MySocialMediaSolution - learn how to use social media the right way. JournalEngine software for coaches. If you have questions, let me know. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 8, 2010

So companies should find that seniors are less attuned to rational, persuasive arguments and more influenced by an emotional, visual approach. Share this on Facebook. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. Share this on Facebook. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100