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Content Marketing Uncovered for Travel Companies

Marketing Insider Group

Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. They allow you to share in-depth information about destinations, travel tips, and personal stories.

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How B2B Brands Can Leverage User-Generated Content

Contently

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There are various AdWords ads, but the most common appear within the SERPs. Ads can push organic results way down on a user’s page—especially on mobile devices—which can significantly impact the click-through rate. Google Ads are ranked by relevancy and usability to a user’s search intent.

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