Adobe Experience Cloud Blog
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets.
markempa
JULY 8, 2013
Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. You wouldn’t know that it was two companies using the same space.
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Launch Marketing
AUGUST 23, 2023
To simplify the hiring process, we interviewed Shawna Boyce, our Executive Director, to outline the skills and characteristics that a VP of Marketing job description should include. During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond.
SmartBrief - Marketing
AUGUST 14, 2023
Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Please keep my bias and your own limitations in mind as you read the following marketing channels. The ability to rapidly create messaging and measure effectiveness is quite powerful.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!
markempa
JANUARY 4, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.
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