Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As Adhere to data ethics within our privacy landscape.

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Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

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Ethics Work Management Marketing Management Paid Search Agency 106

Salesforce Marketing Cloud

JULY 29, 2022

Perhaps a retail company followed up with you about a specific pair of shoes you were browsing. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy.

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Ethics Personalization Blast Campaigns Privacy 98

Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Ethics Marketing AI Training Work Management 73

Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

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Lock-In Privacy Practices Work Management 59

Salesforce Marketing Cloud

MAY 6, 2024

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. At the same time, the field of professional AI auditing has emerged. This all helps explain why AI does what it does.

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Ethics Transparency Guidelines Paid Search Agency 52

Valasys

AUGUST 9, 2023

The company’s move comes after users raised alarms over potential AI training using audio, video, and chat data without explicit consent. Robert Bateman, a data protection specialist, emphasized the significance of transparency in contractual agreements involving user data.

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B2BMarketing.net

MAY 8, 2024

To mitigate these risks, Ian says companies need individuals versed in legal and technical aspects of AI, a blend of expertise challenging to find: “It has very significant implications for organizations. David adds that it’s important to understand how to be transparent about the use of AI in terms of notifications and disclosures.

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Heinz Marketing

APRIL 24, 2023

For B2B companies, the use of AI can provide a competitive edge and drive growth. By understanding the use cases for AI in their industry, B2B companies can identify opportunities for implementation and explore the potential ROI. Ethics The ethical implications of using AI in business operations are a growing concern.

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Marketing Management Ethics Paid Search Agency Companies 79

Navigate the Channel

JANUARY 25, 2024

Our research found that companies that excel at personalization generate 40 percent more revenue from those activities than average players,” reported McKinsey in 2021 during the pandemic. For companies such as these, recommendation engines aren’t merely marketing or sales tools but drivers of insight, innovation, and engagement.

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Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. What you can do now Partner with companies that build safeguards into the fabric of their AI systems. Why is this important?

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Marketing AI Ethics Privacy Enterprise Management 98

Martech

MARCH 14, 2024

Does this company actually care about me?’ Fair practices, customer-centric policies and sometimes even commitment to ethical causes can all demonstrate good intentions. Is my data safe with this company?’ Dig deeper: How to build customer trust through data privacy and security 4. ‘Am

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Marketing AI Work Management Marketing Management B2B Thought Leadership 128

Martech

DECEMBER 27, 2023

Better AI guardrails and encryption for customer data With the third-party cookie phaseout, marketers will adopt new strategies for collecting customer data that include advanced encryption, as well as compliance with the latest privacy regulations. The key is that brands are transparent with users about this exchange. “A

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illumin

MARCH 14, 2024

The company is still in the process of rolling out Charlie to the marketing organization, but the platform is already being used by hundreds of people in Pfizer’s central marketing team and thousands of employees across the company’s various brands. “ Final thoughts This isn’t just news about a company undergoing automation.

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Advertising Agencies Generation Paid Search Agency Ethics 97

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. Privacy and Data Security With increased concerns over privacy and data breaches, safeguarding user data is essential: Understanding Regulations: Be aware of and comply with all relevant data protection laws, like GDPR.

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Social Networks Business Work Management Social Media 177

Martech

SEPTEMBER 13, 2023

. “SAS Customer Intelligence product development,” he said, “is tightly aligned to guidance from the SAS Data Ethics practice,” said director of digital marketing solutions Mark Chaves, speaking to media and analysts. He laid out a framework for governance: “Prioritising data privacy.

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Navigate the Channel

SEPTEMBER 15, 2023

Whether it’s a behind-the-scenes look at the company, a product launch, or a Q&A session, live streaming creates a sense of immediacy and connection that pre-recorded content often lacks. Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity.

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Marketing AI Trends Ethics Privacy 65

The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense. As such, ethical marketing isn’t just a moral and legal necessity; it also makes good business sense.

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Ethics B2B Marketing Planning Paid Search Agency 59

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Act-On Privacy CPA Cost per Acquisition 98

Valasys

MAY 2, 2024

2 nd May, New Jersey: The innovations in artificial intelligence have doubled the capabilities of Anthropic, and humanization of app and enhancing the performance of a variety of products has gained the attention of the company. This means that Anthropic is now one of the leading AI tech companies. The mass media are abuzz.

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Ethics Privacy Lead Ranking User-Generated Content 40

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

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Trends Personalization Marketing AI SWOT 167

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

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Privacy Ethics Privacy Policies Enterprise Management 52

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

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Privacy Lead Ranking Ethics Work Management 90

Salesforce Marketing Cloud

JANUARY 31, 2022

Most business leaders would agree that trust in all its forms — physical, digital, emotional, financial, and ethical — is critical, and would give themselves high marks across those dimensions. Why does Benioff believe that trust is the glue that holds successful relationships between companies and their stakeholders together?

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Companies Ethics Differentiation Thought Leadership 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

In fact, Salesforce employs over 1,500 machine learning engineers and data scientists across the company. With generative AI , Einstein is making every company and employee more productive and efficient across sales, service, marketing, and commerce. We’ll cover why trust, transparency, and data security is top of mind.

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Advertising Agencies Ethics Privacy Trust Marketing 105

ClickZ

MAY 25, 2023

This was the case for a project I worked on with a big fitness company for which we created a training app. Some people may view AI as a helpful tool that can assist with tasks and improve efficiency, while others may be wary of its potential to replace human workers or invade privacy.

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Marketing AI Brand Identity Branding Ethics 122

Salesforce Marketing Cloud

JANUARY 2, 2024

Consider the example of a retail company with a disastrous customer service call center. That means we strongly believe in addressing concerns about data security , privacy , ethical use of AI , and trust right at the onset. Transparency and clear communication about responsible AI practices are crucial.

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Marketing AI Work Management Marketing Management Terms and Conditions 115

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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The Customer

JANUARY 28, 2021

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. Before building AI apps, define what you want 2.

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Work Management Marketing Management Ad Building Ethics 122

Albert

JULY 20, 2018

UK Government Releases Framework for Development of Ethical AI. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. Placing a Premium on Transparency.

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Marketing AI Ethics Transparency Marketing Proposals 66

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Entertainment companies can now release series, movies, and songs in different languages to appeal to the local audience.

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Marketing AI Ethics Copyright Startups 117

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

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Intent Data Intent B2B Sales ROI 62

LiveRamp

MARCH 14, 2019

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. What Is CCPA ? Does GDPR Compliance Cover CCPA Compliance?

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Privacy Privacy Policies Opt-out Ethics 75

Martech Advisor

DECEMBER 13, 2019

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

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