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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Organizationally, the merchandisers are the keepers of the data generated by Discovery. Search queries were a big opportunity for us,” said Radaz.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These core principles include: Transparency : Being open about products, services, pricing, sourcing and business operations along with access to information about how the company makes decisions. Consumers are more aware of businesses’ ethical practices and expect companies to be transparent and act responsibly.

Ethics 115
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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

LeadFabric helps companies across EMEA upgrade their marketing stacks. His Sydney-based firm Hivery , developed inside a Coca-Cola startup incubator, helps vending machine companies optimize their locations and assortments using AI to analyze sales patterns. She was named Teacher of the Year in 2018.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

When companies share and publicize good feedback, it builds up their brand image and reputation. Consider this: As a prospective buyer, would you rather hear an opinion about a product from someone who has never used it, or from a small business owner who uses the product daily to create their merchandise?

Tips 59
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Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Planning the pricing, promotion, and distribution of products.

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Nielsen Brandbank Integrated with Productsup

Valasys

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. Productsup facilities intuitive SaaS services for product content integration, optimization, and distribution in commerce. About Nielsen Brandbank.

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Lightspeed Announces Closing of Acquisition of NuORDER

Valasys

The acquisition establishes Lightspeed as a global distribution network for leading brands, capitalizing on the early success of the Lightspeed Supplier Network. The company generated a revenue of over $20 million and grew at a rate of more than 30% year-over-year during the same period. About NuORDER.