Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Digital B2B Marketing

AUGUST 26, 2013

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! She’s at the forefront of innovating how companies engage and interact with their customers. Follow Stephanie on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

Valentine’s Day, company holidays, and even an extra day to enjoy, thanks to 2024 being a leap year. Nikki: It’s gonna have to be Linkedin DMs. When we think about LinkedIn and social selling, a lot of the time it’s just that. But as a hard sales channel, Linkedin DMs is where it’s at.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Top Rank Marketing

NOVEMBER 15, 2023

.” — Janine Wegner @JanineWegner Click To Tweet Justin Levy Senior Director, Influencer Marketing & Head of Community Demandbase @JustinLevy By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks. LinkedIn is a TopRank Marketing client.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

AUGUST 10, 2020

What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Hubspot

DECEMBER 23, 2022

This allows you to see which companies visit your website and what actions they perform on your site. That includes sorting by the user’s number of visits, number of page views, location, and company size. LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. Custom views. Automations.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

MAY 3, 2021

Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. 10-K SEC Filing and Company News. Personalization: It’s Not Just Jargon. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. This includes information like a person’s position in their company, business priorities, interests, industry focus, and so on.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Nice work, Moz team.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. What you choose to do with this information is up to you.”.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” It looks primarily at these things: Firmographics – company revenue, growth rate, number of employees, industry, location, structure. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

KoMarketing Associates

SEPTEMBER 16, 2020

Marketers and companies are more open to doing things differently, given how different everything is. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart. 2020 has changed the rules in many parts of business.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. You may have seen the recent articles and blog posts.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Lake One

OCTOBER 11, 2023

It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email. Salespeople have always found the more information they have, the easier the sale is. As with all AI programs, the idea is that you’ll get more valuable information as time goes by.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

NOVEMBER 19, 2020

Your ICP is a prototypical company that fits the profile of your best customer. Alternately, what new markets are most important for your company to develop? The output of your ICP should be a one-page document that clearly represents the type of companies you are targeting in your ABM efforts. Are these markets growing?

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Digital B2B Marketing

MARCH 25, 2013

Target by Company, Industry or Role. You probably already work with publications that cover your industry or role, such as Industry Week for manufacturing or Information Week for IT management. Company Targeting. Do you have a list of specific target companies or accounts? Providers: Bizo, Demandbase, Neustar.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

DemandBase

FEBRUARY 26, 2019

Building internal women’s networking groups and acknowledging gender issues within a company can propel awareness, improve the working environment and boost employee confidence, that was a huge driving factor in launching the Women in B2B Network on International Women’s Day in 2018. LH: How did the Women in B2B Network go international?

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. For some reason, there are a lot of companies out there that aren’t fully taking advantage of A/B testing. You then pay to get slightly more information, like search volume.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Metadata

AUGUST 23, 2022

But what have marketers done with that information? In a super-scientific study, we asked marketers on LinkedIn for the #1 tool they look for when they’re in the market for a B2B advertising solution. Why would you rank LinkedIn as having a better audience reach, when Metadata offers marketers (optimized) reach to the same audience?

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

SmartBug Media

JUNE 24, 2020

Using this information, you can design your ads to feature content that is made specifically to engage Instagram’s user base and connect on a deeper level. As people re-enter the job market, your business can meet them on LinkedIn and steer them toward your product or service. COVID-19 has shaken the job market hard. ABM Platforms.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. DemandBase has a similar structure.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. They are not mutually exclusive, and many B2B companies use more than one of the following: 1-to-1. ABM isn’t new, though.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Another Canadian company. Check them out.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Tactic #1: Make Waves on LinkedIn. Congratulations!

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Tactic #1: Make Waves on LinkedIn. Congratulations!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Tactic #1: Make Waves on LinkedIn. Congratulations! The goal is to stand out.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Engagio

OCTOBER 25, 2021

The Sales team saw a great opportunity for our solutions within the industry, but was having a hard time gaining traction because the accounts were unfamiliar with our company. We targeted the accounts using both a list upload as well the company names directly within LinkedIn itself. We began our process for a third time.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71