Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 92

DemandBase Marketing Attribution Account Based Marketing B2B 92

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

AUGUST 9, 2023

She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 78

Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

Digital B2B Marketing

AUGUST 26, 2013

We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. The best place to start is LinkedIn. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences. Where to start?

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! She’s at the forefront of innovating how companies engage and interact with their customers. Follow Stephanie on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

Valentine’s Day, company holidays, and even an extra day to enjoy, thanks to 2024 being a leap year. Nikki: It’s gonna have to be Linkedin DMs. When we think about LinkedIn and social selling, a lot of the time it’s just that. But as a hard sales channel, Linkedin DMs is where it’s at.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Engagio

NOVEMBER 30, 2023

The post Collaborative Success: Strategies for Aligning Sales and Marketing appeared first on Demandbase. Should we track marketing and sales sourced pipeline?

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Top Rank Marketing

NOVEMBER 15, 2023

.” — Janine Wegner @JanineWegner Click To Tweet Justin Levy Senior Director, Influencer Marketing & Head of Community Demandbase @JustinLevy By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

DemandBase

AUGUST 10, 2020

Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020. The highest-performing companies reported involving more of their Marketing team in the unifying efforts, channels, and tactics. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

MAY 3, 2021

Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

NuSpark Consulting

OCTOBER 21, 2012

For this post, I’ll review the opportunity to target actual businesses and company names. You’re targeting a very specific company type and size, and want to minimize waste. You wish to nurture existing customers at these companies, or reach out to new key influencers at target companies. As always, must test. . .

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. 10-K SEC Filing and Company News. Personalization: It’s Not Just Jargon. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

JUNE 7, 2023

In today’s highly competitive business landscape, effective advertising strategies play a pivotal role in driving success for B2B companies. We’ve recently been hosting a series of LinkedIn Live sessions called the Growthbusters where industry experts come together to delve into the challenges faced by B2B marketing and sales teams.

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

Engagio

JUNE 29, 2021

That means financial firms are better able to peer into their target accounts and identify the companies and individuals most likely to buy than ever before. In the recent past, the best companies could do was blanket the market in full-bleed print ads. To know which companies or teams are the winners, however, is the trick.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Can you share a bit about your career path that led you to Demandbase?

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Companies will need to fight the 2020 digital exhaustion factor. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Where customers really want help from companies is in solving their problems. Maneeza Aminy. Pieter De Temmerman. My predictions for ABM in 2021 ….

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. of companies report a gap in penetrating new business units or cross-selling/upselling.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Hubspot

DECEMBER 23, 2022

This allows you to see which companies visit your website and what actions they perform on your site. That includes sorting by the user’s number of visits, number of page views, location, and company size. LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. Custom views. Automations.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Nice work, Moz team.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” It looks primarily at these things: Firmographics – company revenue, growth rate, number of employees, industry, location, structure. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. This includes information like a person’s position in their company, business priorities, interests, industry focus, and so on.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. At Demandbase, we’re keeping it light by digging into our closets to don our favorite costumes. We were initially perplexed, I have to admit.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. Check out the full recording as well as the key takeaways below.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). Some companies are really good at it, but most are building campaigns with a half-life shorter than popcorn. The result: four fifths of all marketing leads die in most companies’ funnels. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Content Standard

SEPTEMBER 19, 2016

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working?

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. You may have seen the recent articles and blog posts.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59