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Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Let’s get into it.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Marketers and the Investment in Data Quality. Approximately 94% reported that their sales and marketing performance rose as well.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Data hygiene is more than just cleaning and organizing your customer data.

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How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap.

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Tips for Preventing Data Decay in B2B Sales

Only B2B

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. may have an impact on your company’s data decay rate.

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The Recruiter’s Guide to Candidate Database Management

Zoominfo

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.