Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 129

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 129

Bluetext

JULY 6, 2020

The privacy policy strengthens the protections set in 1995, adding requirements for greater transparency and disclosure to users, in addition to modernizing the “ cookie law ” of 2002. These protections apply to all persons browsing within or originating from the European Union. .

Privacy 48

Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106