Companies Data Hygiene De-duplication Validation 
DealSignal
MARCH 11, 2019
Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.
Biznology
JANUARY 30, 2015
Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group. How do I match and de-duplicate customer records effectively? They don’t follow the rules; or there are no rules.
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