ViewPoint

JANUARY 31, 2013

TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. As publisher of TeleSmart’s “Trend Report,” Josiane has spent most of the last decade tracking the biggest challenges that sales leaders face each year. Click to start video at this point — “Customer 2.0

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 12, 2011

Few companies have the sales and marketing resources to adequately cover their markets. While at any given time only 3% to 5% of your target market is in a buying mode for your products and services, those targets change (how fast depends on your buying cycle). Cultivating loyalty among the current customer base is extremely important.

Advertising Channels 120

Advertising Channels Buying Cycle Vendors Case Study 120

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

OCTOBER 14, 2011

Guy originally published this post on October 9, 2011, and it is republished here with his permission. ” They can tell you what is wrong with your product, but they cannot make a great one. Customers cannot tell you what they need. The best daisy-wheel printer companies were introducing new fonts in more sizes.

Pricing 120

Pricing Price Verticals Work Management 120

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. In addition to Need, Connections and Company, I’d add one more item—Context. In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?".

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Most B2B marketers have embraced the notion that they are also “publishers.”

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Your photos from your annual customer meeting can be slides on Flickr.” This supports making a more informed outreach to those companies using traditional outbound modes.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

SEPTEMBER 5, 2013

3 Marketing Mistakes Most Companies Make. In this article, Eric Holtzclaw, author of Laddering, shares the three most common mistakes he encounters when clients approach him for help with a failing product or marketing campaign. This presents the need for marketers to integrate their channels for a uniformed customer experience.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120