Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Madison Logic

MAY 15, 2024

In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline. With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Act-On

APRIL 26, 2024

Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Act-On

NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. Research finds that over half of organizations report higher-quality leads because they use personas. When sales knows what marketing is doing, and vice versa, efforts organically become more aligned. The size of deals. Retention rates.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Find existing or create new opportunities to present social data to the larger company and/or marketing organization.

Social Media 138

Social Media ROI Media Cross-Selling 138

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We Our people do as well.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Spiralytics

APRIL 25, 2024

Hence, SaaS companies should equally focus on reducing customer churn. Surely, you’d use CRM basics to manage leads and track sales. These customers can become powerful brand evangelists, leading to organic growth and reduced churn. Many SaaS businesses emphasize acquiring new customers. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. It’s the day of a new product launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. But what exactly is a growth strategy, and how can you ensure it’s effective?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 230

Process Optimization Work Management Marketing Management 230

Marketing Insider Group

JULY 22, 2020

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads.

Account Based Marketing 253

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 253

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Metadata

FEBRUARY 14, 2024

Revenue is the lifeblood of every company…without it, there are no resources to do the jobs we love, including creating content, collecting data, and everything else we need to do to keep the kingdom running.” Introducing your company to revenue marketing. What’s revenue marketing? You may not be. How can you do that?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Likewise, product-level UVPs should lead off the copy on your product pages. They are not about telling your company story or laying out your history in some sort of boring, chronological fashion.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Sana Commerce

MARCH 20, 2023

B2B organizations have begun leaning on their online channels more heavily, leveraging business process automation to save time and ensure internal teams aren’t strained. For B2B organizations in the region , e-commerce has proven to be a natural solution. Here’s a look at how this has worked with two companies in the region: 1.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Heinz Marketing

MAY 20, 2022

In B2B organizations, these variables include—but are not limited to—functions and roles like: Demand Gen. Are all these teams in your organization aligned and working together to drive revenue? It means that if companies want to see outstanding results, they need to take a specific approach to managing their Customer Success team.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Campaigns become more efficient and aligned with the company’s goals. The result?

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Here are three big payoffs for organizations that decide to embrace a journey-centric approach. When customer journeys are improved, organizations can drive higher revenue — 10% to 20%, according to de Quintanilha.

Lead Ranking 134

Lead Ranking Forrester Lead Scoring Cross-Selling 134

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Vidyard

FEBRUARY 16, 2022

KITCHENER, Ontario – February 16, 2022 – Vidyard , the leading video platform for businesses, today announced that more than 12.5 million people across 250,000 companies are now using its video messaging and video hosting tools.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Every move counts, and one wrong step can lead to checkmate.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Let’s explore some of the critical aspects of revenue optimization and discuss how your organization can effectively implement changes that increase revenue.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. This blueprint provides actionable steps for martech alignment within your organization. Are you looking to increase sales leads, make customers more valuable over time or break into new areas?

Marketing Automation Services 86

Marketing Automation Services Work Management Lead Scoring Lead Ranking 86

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? Maybe your pipeline is sputtering, or the leads you do get just aren’t ready to buy. For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. You are not alone.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Think about it: Every team in your company is full of experts.

Social Media 116

Social Media Work Management Marketing Management Media 116

Seismic

MAY 10, 2024

By definition, enterprise sales is selling products and or services to large, established companies (enterprises). For reps, this means: Longer sales cycles Larger deal sizes More stakeholders Potentially customized solutions Selling to large organizations has numerous benefits, but it’s arguably more challenging.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Indisputably the first foundational step in building a predictable and profitable pipeline is validating the perfect-fit company that your organization serves and solves for. What type of accounts do we not sell to? Validating Your ICP with Data.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Ad Building Cross-Selling 117

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. This guide walks you through key steps to lead a seamless brand integration. Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events.

Work Management 84

Work Management Brand Identity Branding Marketing Management 84