Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Integrated B2B

JANUARY 17, 2020

The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals. This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. A global retail company developed a major holiday marketing campaign, expertly imagined by the creative team.

Creativity 102

Creativity Work Management Paid Search Agency Marketing Management 102

Unbounce

AUGUST 4, 2021

You’re copywriting— writing for conversions. This blog post will cover four methods for better landing page copywriting and five examples to spark your inspiration. Thanks to Snazzy AI , Unbounce will have AI-powered copywriting features in the future. When you’re crafting words for your landing page, you’re not just writing.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

ClearVoice

MAY 14, 2024

The writer’s role is often not limited to writing. Graphic designers combine typography, layout techniques, and color theory to create effective, visually captivating content, while content designers structure information in a way that’s engaging, accessible, and user-friendly.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. You can select from categories including growth marketing, copywriting, brand, and referral marketing. Learn from another company by reading How Trello’s One-Man Email Team Manages to Make Email Magic.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Trade Press Services

OCTOBER 9, 2023

While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Marketing Insider Group

NOVEMBER 6, 2019

They also expect companies to have a mission and values that align with their own beliefs, and to ensure that their environmental and social impact on the world is a positive one. In other words, you should be putting more effort into developing an attractive company culture and marketing it to the outside world.

Product 201

Product Paid Search Agency Planning Storytelling 201

BOP Design

SEPTEMBER 16, 2021

Work with an Experienced Copywriter. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. However, it’s unlikely any of them also have an advanced degree or experience in copywriting. We recommend starting by sharing it on all the social channels your company maintains.

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Tips Allocation 115

ViewPoint

FEBRUARY 8, 2016

In part one of this two part series, we’ll talk about: the importance of creating a plan to earn the company’s trust. Create a Plan to Earn the Trust of Your Company. All CMOs need to work towards making the company sustainable from a marketing standpoint. the three most critical roles a CMO needs to consider. Matt Heinz.

CMO 168

CMO Planning Storytelling Ad Building 168

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. I am a passionate writer of blogs and sales copy for new brands and tech companies.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. He is excited to partner with new businesses, and bring his passion for storytelling to nDash. Meghan Gallagher. My background includes a B.S.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. For many companies, the audience may be well-defined and not vary at all. Work with a Professional Copywriter. Storytelling is a skill that must be honed over time. Define Your Target Audience.

Copywriting 63

Copywriting Allocation Work Management Marketing Management 63

nDash

JUNE 22, 2022

Too often, companies pump out generic content that fails to engage audiences. A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

JUNE 22, 2022

Too often, companies pump out generic content that fails to engage audiences. A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

nDash

NOVEMBER 10, 2021

Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. and Success Magazine. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Metadata

MAY 19, 2021

So why doesn’t every company do it? Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels. Here’s all you need for a simple messaging strategy to guide your campaigns: Positioning statement Value proposition Key benefits x 3 Company description.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Contently

OCTOBER 16, 2018

A few even pointed out advantages that brands had over media companies. So where does that leave companies looking to hire full-time or freelance talent ? Have you written more for brands or media companies? I’ve been at the company for almost a year and a half now. Here’s what the writers had to say.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Reimagine the way B2B companies work and reap the rewards! Regardless of the industry, many B2B companies are using content to engage their audiences.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

ClearVoice

NOVEMBER 2, 2018

Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Another level of generalists are SEO copywriters. Advertising copywriter.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Copywriting 2?? Storytelling. Both teams want the company to succeed.

Social Marketing 113

Social Marketing Planning Work Management Peer-to-peer 113

nDash

NOVEMBER 23, 2020

I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Hannah Isaacs – Copywriter and Marketing Strategist . “I’m

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

ClearVoice

JULY 9, 2020

People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. Social copywriter. On any given day, someone can handle: General company or product inquiries. Meet the social copywriter. The gig economy is booming with growth.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. So why make a B2B ad that looks like B2C content?

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Content Marketing Institute

JANUARY 8, 2019

Job candidates want the interviewers to see them as well prepared and a good fit for the company. They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. Stock photo version: Company founder version: The results? Click To Tweet.

Landing Pages 108

Landing Pages Tactics Conversion Storytelling 108

EveryoneSocial

JUNE 2, 2020

As you know, a marketing communications strategy is imperative for your brand, communicating important information to audiences, and getting your company’s product or services out to the world. Tips for Improving Your Company’s Marketing Communications Strategy. Use storytelling to build trust. What needs to be defined?

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 102

Walker Sands

JULY 11, 2022

Throughout their career as a creative director and copywriter, Stuart learned that storytelling holds the power to enact change. Stuart noted that some companies are trying to stop using the term “guys,” and replace it with more inclusive words. Here are some key takeaways from the discussion.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Website copywriter? Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant.

Copywriting 167

Copywriting Skype Conference Social Media 167