Companies, Content Marketing, Media Plans and Youtube

Social media marketing is Homo sapiens sapiens social

Biznology

MAY 1, 2018

Social Media Monitoring. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Planning and Calendaring.

Social Media

Social Media Social Marketing Paid Search Agency Planning

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

SEPTEMBER 16, 2020

As a marketer, the way to support your sales team depends heavily on your job scope. Please bear in mind, each role I describe below differs from company to company and from industry to industry. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing.

Sales Management

Sales Management Paid Search Agency Top of Funnel Account Based Marketing

B2B Marketers’ Guide to Virtual Marketing

Valasys

MAY 6, 2021

As internet marketers are using world-wide-web to advertise their message or product, the realm of the B2B marketers has been revolutionized. Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. Email Marketing.

B2B Marketing

B2B Marketing Planning B2B Digital Transformation

choozlechat: Relic Agency shares how specific targeting strategies can drive success for travel destinations like Bristol, TN

Choozle

AUGUST 20, 2021

MR: Because every destination’s visitor profile is different, as is every destination’s needs, every digital media plan must be unique. We do this mainly through content marketing on social media buys and automated email marketing. The key to our recovery campaigns was being adaptable and flexible.

Advertising Agencies

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels

The 14 Best Content Planning and Research Tools

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Planning

Planning Research Tools Best Practices

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation

Curation RSS Web 2.0 Content Marketing

5 Case Studies: Using Interactive Content in Social Media

SnapApp

NOVEMBER 19, 2015

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” What’s the use of spending your time and budget on developing amazing content without delivering a stellar follow-through? Make sure your content spreads like wildfire with a strong social media plan.

Case Study

Case Study Case Studies Social Media Top of Funnel

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. Some of these marketing assets will change over time.

Optimization

Optimization Web 2.0 Planning Buying Cycle

The Winding Road of Social Video Strategy

RebelMouse

APRIL 18, 2018

Their own take on "Tasty"-style videos lifted Bon Appetit's YouTube subscribers from 34,000 in 2016 to over one million today, and the extra reach is paying off. PBS has also found a new audience on YouTube and Facebook thanks to social video. The Importance of Content Diversification. to "Tread lightly!"

Video Marketing

Video Marketing Marketing & Strategy Industry CMS Television marketing

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

APRIL 20, 2016

With the average cost-per-lead substantially lower for inbound marketing. SEE ALSO: What Every Managing Partner Needs to Know About Content Marketing. Good inbound marketing requires valuable content. Valuable content is the candy that attracts humans and search engines to a website.

Marketing Mix

Marketing Mix Work Management Marketing Management Online Marketing

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

How to Build a Social Media Marketing Presence for Management Consulting

Hinge Marketing

OCTOBER 9, 2013

Social media has entered the workplace faster than many companies have been prepared to handle. This reluctance is further highlighted by these data points regarding overall online marketing: Most management consulting firms generate less than 20% of leads online. Follow us @hingemarketing and join us on Facebook.

Marketing Management

Marketing Management Consulting Social Media Social Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. In other words, it is time to walk the talk!

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. The success of outbound marketing does make sense in this context. Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Don’t sell.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies.

Relevance

Relevance B2B Marketing Web 2.0 Branding

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?” He is the Founder & President of Tiecas, Inc. –

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Your sales team must report to marketing and put these leads back into the hopper for nurturing. That closes the loop in your content marketing cycle while minimizing loss of qualified leads. Your content also needs to perform another key function. How well is your content performing for you?

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. Sounds simple, right?

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Facebook Makes Moves Toward Creator Networks

RebelMouse

JUNE 7, 2018

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat. Data from Pew Research Center.

Facebook

Facebook CMS Development Advertising Agencies Paid Search Agency

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Response - When a content asset provokes a big response, figure out why and create more content with those characteristics. Another way to consider response is to plan for content as a follow-up to other content. Give your company a reason to reach out continuously to those who find a particular topic relevant.

Planning

Planning B2B Marketing Emarketing B2B

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? He is the Founder & President of Tiecas, Inc. –

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features

Features Web 2.0 Planning Work Management

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Social media marketing is Homo sapiens sapiens social

How to Support Sales as a Marketer in a Changing Environment

Trending Sources

B2B Marketers’ Guide to Virtual Marketing

choozlechat: Relic Agency shares how specific targeting strategies can drive success for travel destinations like Bristol, TN

The 14 Best Content Planning and Research Tools

The Disconnect Between B2B Content Marketing and Customer Engagement

Is Content Curation an Easy Way for Content Marketers to Do More.

5 Case Studies: Using Interactive Content in Social Media

Top 10 Clichés to Avoid in B2B Marketing Content

The Twofold Benefit of Optimizing Marketing Content

The Winding Road of Social Video Strategy

Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

A Blogging Style to Call Your Own

How to Build a Social Media Marketing Presence for Management Consulting

Creating Relevant B2B Marketing Content: Walk the Talk

101 Tips from 50 Small Business Bloggers

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Generating More “Educated Leads” on a Small Budget

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Focus on Content in B2B Marketing

How Relevant Marketing Content Helps B2B Branding

High-Performance Email Marketing for Attracting and Engaging.

Business Value of Social Networking

Content Auditing and Mapping it to the Industrial Buy Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Social Media with Email Marketing – is it the Super Combo?

Optimizing Your WordPress Business Blog

Using Content to Move Prospects Forward in the Sales Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Successful Industrial Websites Require Part DiY and Part.

Variety of Content is the Key in the Early Stages of the.

The 6 essential rules of a website redesign – Ignore them at your.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial and B2B Customer Engagement Simplified

Facebook Makes Moves Toward Creator Networks

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

How to Make Your Business Blog Be All It Can Be

7 Strategies for Using Content to Market Industrial Products

7 “Rs” for B2B Marketing Content Planning

Content Creation Made Easy

Translate Features into Benefits if You Want Your Marketing.

B2B Lead Generation Using a Business Blog

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