accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. They challenge us.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Integrated B2B

JANUARY 17, 2020

The effects of this shift have rippled to companies who are now also legally obliged to meet the agreement’s goals. This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Only 73% of marketers have a content marketing strategy in palace. But, only 40% of them have it well documented. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. You might be wondering now how this might be applicable to digital marketing. Much has been made of Serial’s storytelling structure. What kind of company are you?

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

BOP Design

SEPTEMBER 16, 2021

Read more: What to cut and what to keep in your content strategy. Work with an Experienced Copywriter. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. This means your organization likely has some of the top experts in your market. Share your content everywhere.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Allocation 118

nDash

NOVEMBER 23, 2020

Scott Duncan – Content Strategist & Writer . “I I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

nDash

NOVEMBER 19, 2020

Are you running point on your university’s marketing strategy? Did you launch a new EdTech company and want to catch the attention of the higher education execs? Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. Work with a Professional Copywriter.

Copywriting 64

Copywriting Allocation Work Management Marketing Management 64

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. The key quality that separates brand journalism from other forms of content creation, in theory, is the absence of a blatantly promotional message.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

nDash

NOVEMBER 12, 2020

Are you a law firm who needs a great copywriter? Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. I know that attorneys and legal resource companies are providing more and more legal content online to reach potential clients and customers.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Though we know you’d love to reread all of them, we also know you love how efficiently we provide you content. Strengthening sales and marketing for the next financial crisis.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Content Marketing Institute

JANUARY 8, 2019

Job candidates want the interviewers to see them as well prepared and a good fit for the company. They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. In visual #content, show a person looking favorably at your product to boost conversion.

Landing Pages 104

Landing Pages Tactics Conversion Storytelling 104

ClearVoice

NOVEMBER 2, 2018

10 common types of writers in media and content marketing. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? Website copywriter? You know who Chris Brogan is, right?

Copywriting 167

Copywriting Skype Conference Social Media 167

ClearVoice

JULY 9, 2020

People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance business owners.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. For content marketing it is very dependent on the campaign idea and it’s hard to define a one-size-fits all application.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 74

Content Marketing Ad Building Planning Work Management 74

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Situated somewhere between newswires and fintech companies, Morningstar has been steadily building its reputation since 1984. This type of content has become ubiquitous because some marketers lean on it for SEO.

Work Management 166

Work Management Marketing Management Business Paid Search Agency 166

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Read more on Top 10 tips for Content Marketing During Coronavirus. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Content Marketing Institute

MAY 7, 2018

But as you soak up these tangible tips to content differentiation, please remember: EVERY golden egg content creator got to the top over time, with careful tests, tweaks, and attention to their audience. Differentiation is just one part of the content marketing equation; but an important part nonetheless. Click To Tweet.

Differentiation 103

Differentiation Top of Funnel Copywriting Advertising Mediums 103

Hubspot

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. Maybe you are in a position like the one I was in — someone just learning about the content management role, and want to know the basics. So, you know what a content manager does.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. In web design, the same principle applies. Velocity Partners.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101