article thumbnail

Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics 

Launch Marketing

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.

article thumbnail

Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Both are essential for the success of a company. . Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

article thumbnail

The role of public relations in lead generation for B2B firms

NuSpark Consulting

But among these channels, an important strategy is public relations. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Public Relations: How to do it right. test) public relations, don’t do it randomly.

article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284
article thumbnail

Top medical communications companies: Choosing the best for events

SpotMe Blog

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

article thumbnail

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! MSR Leadership Consultants India Contact Professor M.S.