Martech

AUGUST 15, 2023

Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 262

Best Practices Content Social Media Planning 262

OutboundView

JULY 14, 2019

Appointment Setting Companies. When you search appointment setting companies you get over 63 million results! That number stops many companies right in their tracks. We’ve also linked to case studies for each of the appointment setting companies as well! EBQ By Appointment Only Strategic Sales & Marketing.

Paid Search Agency 34

Paid Search Agency Ideal Customer Profiles Companies Work Management 34

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. Much of that planning is now out the window.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Marketing Insider Group

APRIL 28, 2021

With Google’s new “Your Money or Your Life” (YMYL) standards, content on the websites of news outlets, legal services providers, financial services companies, healthcare companies, and similar sites must undergo rigorous scrutiny to rank high in people’s searches. The post Is Content Marketing Becoming the New SEO?

SEO 292

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 292

Martech

AUGUST 9, 2023

Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Account Based Marketing 91

Account Based Marketing ABM DemandBase Marketing Analytics Tools 91

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Launch Marketing

AUGUST 23, 2023

To simplify the hiring process, we interviewed Shawna Boyce, our Executive Director, to outline the skills and characteristics that a VP of Marketing job description should include. During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Smaller More Intimate Events. Need Help with Content Marketing for Your 2020 Events?

Trends 240

Trends Marketing AI Co-Registration Merchandising 240

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Need to get more from your customer marketing?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Sword and the Script | B2B

MARCH 23, 2021

It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. When people see, read or hear about your company – they start searching for the brand online. Need an extra pair of hands?

Ad Building 82

Ad Building Brand Identity Branding CMO 82

Launch Marketing

FEBRUARY 14, 2024

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. Tie it back in with who your company is. For example, company stakeholders are keen on return on investment (ROI) language, so touch on this in messaging. Let’s get started!

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

BOP Design

OCTOBER 7, 2020

Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Right now, and for the near future, every B2B company is more reliant on its website than ever. B2B Marketing Will Never Be the Same. Acceptance Leads to a Path Forward.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Account-based marketing (ABM) is major account marketing with new shoes.

CMO 200

CMO Marketing AI Paid Search Agency Work Management 200

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 95

Budget Programs Broadcasting Marketing Budget Conference 95

Webbiquity

SEPTEMBER 26, 2023

More than 80 percent of the Fortune 500 companies have done business with Skyline, purchasing or renting displays and exhibits for events from conference room meetings to corporate events to industry trade shows. Festivities Festivities is Minnesota’s premier event rental, decor, and floral provider.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Brandpoint

NOVEMBER 10, 2020

Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know). Read More: Why Your Website is a Lead-Gen Liability] Jen Gilhoi, Sparktrack Consulting I miss the amazing visuals and photography that comes from a high-energy in-person event.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. Coinscapture listed the following as the top three companies investing big in the metaverse: Microsoft. Meta (Facebook).

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

markempa

MARCH 2, 2006

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? What are trigger events? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be? What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. How do you develop an account entry plan?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

The Point

OCTOBER 29, 2021

It might be counter-intuitive to place chatbots on the “contact us” page, where – in theory – a visitor is already highly motivated to engage with the company. Responding to those specific companies, by name (“Hey Google! Contact Us Pages. Lead Nurturing.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

markempa

MARCH 2, 2006

« Podcast Segment 3: Selling to BIG Companies | Main | Podcast Segment 1: Selling to BIG Companies » Podcast Segment 2: Selling to BIG Companies Segment 2 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. MB) Whats the proper role of marketing?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Consult a Full Service Exhibit Marketing Agency. Guest post by Tifany Scifo. Conclusion.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. How should you participate? Sponsoring.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JULY 27, 2005

« New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 7, 2005

» Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Debbie Weil’s points out that Small and Midsize companies have a competitive advantage to attract customers via blogging.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference.

Top of Funnel 113

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 113

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. This piece was inspired by a podcast on the topic.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Here’s why B2B companies are jumping into proprietary events. AppNexus has its Summit, going on three years now. This got me wondering.

Conference 80

Conference Trends B2B Trade Show 80

Heinz Marketing

SEPTEMBER 18, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Now it’s become an integral part of our day to day life, as well as our marketing strategies. For those who are in field or event marketing, a lot of their world has been turned upside down.

Planning 87

Planning Marketing & Strategy Creativity Paid Search Agency 87