KoMarketing Associates

FEBRUARY 9, 2016

Start planning how to create video for your company now. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

seo.co

DECEMBER 18, 2020

Research shows that 92 percent of people hesitate to do business with a company that has less than four stars on Google. Did you know that 97 percent of companies say online reputation management is important to their business? By comparison, just 92 percent believe a social media presence is important. Higher conversion rate.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Leading Results Rambings

OCTOBER 2, 2013

If your client already gave you the permission to use their name and company in a testimonial, there should not be an issue telling their story in a blog post. 3: Create a public relations activity based on the testimonial. Why did they buy from you. And then in their words, what was the experience like and the result received.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

Biznology

JUNE 13, 2018

While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded companies to calculate and reveal the ratio between the CEO’s compensation and the median pay of the companies’ employees. Income inequality has been growing for years.

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Walker Sands

MARCH 18, 2020

Public Relations. Reassess company news announcements. Savvy PR pros will realize this is precisely how we should always be operating, but the bar is higher in this new reality. Now is a great opportunity to evaluate where you stand in comparison with your competitors.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison. How do you update contact data?

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Interesting read and comparison. Interesting read and comparison.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. Social Media results can’t be measured False. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Expand both partners’ reach: Partnering means getting access to another company’s audience.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. . • How much time will you be able to allocate to this project?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Comparisons with other products in the category. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Brandpoint

JUNE 27, 2019

Minnesota PRSA is a chapter of the Public Relations Society of America (PRSA). Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing.

Storytelling 97

Storytelling SERP Public Relations PR 97

Biznology

MAY 7, 2019

The nightmare of PR people everywhere. Wondering about the business model of these comparison sites? Some are especially innovative, like offering data on companies that are reading reviews of your competitors. Injecting the voice of the customer into the selling process is a boon. But bad reviews can be a challenge.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. This is the pet naming program. It’s about behavior.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. But, so I had the influence of public relations and the content. space is not only competing against other companies that are creating. So it seems like a lot of companies are like, great, well we’ll just make more content, right?

Social Media 135

Social Media Optimization Media Buying Cycle 135

BuzzSumo

JANUARY 19, 2021

I’m also very lucky to have a full public relations team at my disposal. They’re very skilled in analyst relations. Being able to combine the powers of traditional public relations with digital outreach is super beneficial to our company and our clients. Using advanced search queries to find prospect sites.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. Digital marketing allows B2B companies to track and measure their results.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Great list from @jaybaer!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Scoop.it

NOVEMBER 2, 2021

Nowadays, every company recognizes the value of content marketing; they’ve heard the accolades, seen the reviews, and analyzed the data. Even though every firm understands the value of content, only a tiny number of companies implement content marketing strategies or programs. What do we mean by B2B content marketing strategy?

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Online Marketing Institute

OCTOBER 31, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Great list from @jaybaer!

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. Im Jay Baer.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128