Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Community marketing. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. AI is a tool that can be used in problem-solving, creative thinking and production.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 112

Social Media Training Course Resources 112

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. The following tools can help. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Brightedge

JANUARY 14, 2022

I-Want-To-Do - Instructional resource searches. To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. Tools and Resources for Journalists. I-Want-To-Go - Local sourcing, travel and hospitality searches.

Resources 105

Resources Google Features Comparison 105

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. For old-fashioned HR professionals, this trend may seem more nerve-wracking than exciting. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM).

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Why is personalization always a trend? Is that where AI comes in as a tool? That’s a very understandable response.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Salesforce Marketing Cloud

JANUARY 17, 2024

And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. What is the Service Trailblazer Community? What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). ” Videos (13.2%) are the third-most common type of content created.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. B2B buyers are seeking information autonomously and are comprehensively researching products before making a final decision.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Utilize social analytics reporting tools to gather data.

Social Media 139

Social Media ROI Media Cross-Selling 139

Marketing Insider Group

JANUARY 2, 2024

Content marketers need to strategically reassess their reliance on social media, considering its decreasing ROI and exploring new methods like automation and community engagement. Image Source: Smart Insights The Downward Trend in Referrals Recent statistics indicate a marked decrease in social media referrals to news websites.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

Salesforce Marketing Cloud

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. Join an AI + Data Community Tour stop Join an in-person or virtual Community Group meetup to get hands-on with Salesforce AI products in a friendly, welcoming environment.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Launch Marketing

SEPTEMBER 30, 2020

There are numerous technology tools available that will help streamline your content efforts and maximize productivity. Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Research and Discovery Tools. Content Creation Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

MAY 28, 2024

In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

Customer Surveys 83

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 83

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Marketing Budget 108

Marketing Budget Budget Programs Enterprise Management Work Management 108

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! ” Then, carry out keyword research and better comprehend search intent using an SEO tool like Ahrefs. Creating and maintaining a specialized community on social media. The post Potential B2B Marketing Predictions and Trends for 2023 appeared first on Only-B2B.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. This is a trend we have been seeing at HubSpot. By listening to your audience, before creating anything, you foster community and learn what resonates. We also saw brands starting to listen more closely to their audience.

Social Media 98

Social Media Hubspot Trends Media 98

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. But when it comes to your own business, the concept can be intimidating.

Trends 88

Trends Eye-Tracking Planning eCommerce 88

Litmus

DECEMBER 7, 2022

Want to learn more predictions—from both the Litmus team and the email community? Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. Marketers will lean more into AI-creation tools. “ Hank Hoffmeier, Sr. Every time. Learn more.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Marketing Insider Group

AUGUST 15, 2023

Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Increased engagement. Authority and trust.

SEO 220

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 220

Stevens & Tate

FEBRUARY 17, 2023

Getting your business featured in a popular industry trend can boost brand recognition even when multinational corporates dominate the landscape. Most media professionals are under enormous pressure to deliver results amidst resource cuts. The goal is to establish your reputation as a media-friendly company that embraces reporters.

PR 89

PR Public Relations Brand Identity Branding 89