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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. In her email sequence, the first few emails have an open rate of over 70%. Image via Monica Lent.

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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Hubspot

When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story. The Black community supports you best when you're honest, so they can empathize with you. She recognized this problem and came up with a free solution to still connect with her community.

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The Top 10 Email Segmentation Tips for Non-Profits

Predictive Response

Focus on the open rate as a starting point when you are looking to improve engagement with your email campaigns. If your open rate is low, the time and money you are putting into the campaign content are not well spent. According to Forbes, non-profits saw an email open rate of 29.3% in March 2020, up 4.4%

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. The culprit?

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6 Email marketing templates that drive results

Sprout Social

click-thru rate. “My cold list open rate is around 25%. This went out to 300 small digital marketing agencies, resulting in a 22% open rate, 15% response rate and 10 meetings in just 30 days. When you have a social media community, it’s easier to gather social proof.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Increase your enagagement on newsletters by sharing it with your community on social media. Our social update feature will automatically generate a post for you to share your latest newlsetter to your online community. If that sounds complicated, don’t worry, we’ve broken it all down below: What’s a good open rate?