Remove Communities Remove Email Campaigns Remove Open Rate Remove Response Rate
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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.

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6 Email marketing templates that drive results

Sprout Social

Unfortunately, this means one person has to plan, write and monitor email campaigns. With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. Email templates dictate the layout, design and quality of each email. click-thru rate.

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The Top 10 Email Segmentation Tips for Non-Profits

Predictive Response

Focus on the open rate as a starting point when you are looking to improve engagement with your email campaigns. If your open rate is low, the time and money you are putting into the campaign content are not well spent. According to Forbes, non-profits saw an email open rate of 29.3%

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Increase your enagagement on newsletters by sharing it with your community on social media.

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10 Email Marketing Trend Predictions from the Experts

Litmus

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate.

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9 Awesome Email Subject Lines That Resonate With Readers

SnapApp

Instead of covering up the nature of the email in the subject line, they asked me to give them feedback in a cordial, human way. External surveys usually receive a 10-15% response rate , leaving much room for improvement. This kind of transparency increases response rates by building trust with old-fashioned manners.