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Top 5 Tactics to Improve Your Lead Nurturing Strategy

The Lead Agency

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

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Seven Ways to Increase Your Brand Influence

Webbiquity

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Ambiguous ROI and direct relationship to sales. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. B2Bs don’t have time or money for tactics that don’t drive revenue. Executive communications (44%). Impersonal ads and digital experiences. Makes sense.

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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects. What is it? Who is it for?

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Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But a sales rep is going to have a different goal than the SVP of Sales.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. integration to add maximum personalization to your sales drip campaigns.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?