Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. It’s a great way to learn about the sociology of how people are using computers to connect with a global community. Now, however, we’re doing it online, on the Internet, using social media tools. Unbelievable, non ?

Social Media 100

Social Media Media Wikipedia Digg 100

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). By interacting in G+ communities that are specific to your niche, you can find webmasters and blog owners who operate within your realm and have the relevant sites that you are hoping to link from. Link building has become a very significant part of search engine optimization (SEO).

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Michael Brenner teased out the differences between content and content marketing in an article so popular we’ve run it a few times.

Content 109

Content PR Wikipedia Click Rate 109

Biznology

MARCH 5, 2012

Image via Wikipedia. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo!

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Hubspot

NOVEMBER 1, 2019

As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. According to Wikipedia , “microdata is an HTML specification used to nest metadata within existing content on web pages. Ultimately, schema markup is a form of microdata.

Marketing Websites 76

Marketing Websites Click Rate Wikipedia Pricing 76

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. However you go about it, the pay-off in community connections is huge. Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Local backlinks from sources such as other businesses, local resource listings and pages for special community events give your company local credibility. Local traffic has the potential to boost sales and raise brand awareness in the areas that are most important to your marketing efforts.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

OCTOBER 23, 2012

I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. But, even in the current labor market, finding the right candidate is hard. The first product you must market is you. What is it? Don’t give up, either.”

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). Thus, a community with content that has lots of views but few comments is not necessarily a failure. Likewise, a community can have lots of activity but not necessarily generate much business value, if all that people are doing are talking about the weekend on sports or how cute their cats are.

Business 80

Business Wikipedia Communities Internet Marketing 80

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Chris Koch

JUNE 25, 2010

Image via Wikipedia. Then David Weinberger, big thinker, co-author of the Cluetrain Manifesto (and nice guy) proposed an interesting framework for determining our internet personalities. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. It’s more like a blend of Wikipedia and Reddit.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

APRIL 6, 2018

While that could carry some implications for any marketers or advertisers with a large following -- if for no other reason, than elongating the process of being able to publish content -- Facebook also says that this change will make it much more difficult for fake accounts to thrive.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Biznology

MARCH 14, 2012

Image via Wikipedia. Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google? In this Webinar, you’ll find out how to: Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community.

Google 80

Google Allocation Business Wikipedia 80

WebMarketCentral

FEBRUARY 22, 2008

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. It's been said that with great power comes great responsibility.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. community is uniquely prepared to solve. Kevin Donovan on Supernova: The Publius Project, The Internets Constitutional Moments. Supernova: The Publius Project, The Internets Constitutional Moments. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Research influencer marketing. Be competitive.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

SnapApp

JANUARY 23, 2018

To my luck, there are still frequent times in my life when I find myself in social situations where the majority of people present are not marketing professionals – are not, bless them, even professionals who work predominantly on the web. . I could go the easy route and simply shrug “I work in marketing.” A gentle sigh of relief.

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

Biznology

SEPTEMBER 10, 2012

In the case of technology roadmaps, the Wikipedia article summarizes well their benefits: Developing a roadmap has three major uses. There will be dozens, hundreds of dead communities that went nowhere. Despite what Dilbert may think about it , there’s no doubt that developing a roadmap is a very valuable exercise.

Business 80

Business Wikipedia Forecasting Communities 80

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Incentive programs.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. As a result, alternative financing options are now an established part of the small business lending market. Smart marketing has never been more vital to small businesses than it is today. Reaching a broader client base, at a smaller cost, is the challenge that faces small business marketing budgets.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Paul Gillin

JUNE 4, 2010

The Internet sends messages but it isn’t fixed. For example: The phone is intermittent, interuptive communications driven by a reason to make a call. Telephones are interruptive; the Internet is distractive. In the days of broadcast, markets were abstractions created by advertising. We are the media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. The Hero's Journey. Send Personalized Video Emails. Eureka or Aha!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Moz

JANUARY 28, 2019

They're the currency of the Internet, as they act a lot like real-life reputation. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Let's start with the basics. What are links?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Hubspot

MAY 19, 2011

Andrew Warner is the founder of Mixergy.com , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Other founders like those of Wikipedia and Groupon have been featured telling their stories and what was learned along the way. Also make note to join communities like message boards.

Wikipedia 28

Wikipedia Stats Hubspot Internet Marketing 28

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level.

Rules 50

Rules Organization Work Management Peer-to-peer 50