Biznology

DECEMBER 9, 2016

Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. Find out which communication methods are really speaking to them by tracking your responses and playing off your hits (and of course, learning from your misses). Give back to your community. Tap into your customer advocates.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 4, 2015

Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Summary and Conclusion.

Social Media 80

Social Media Social Marketing Media Buzz 80

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy!

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. It’s on JaneNation.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

MLT Creative

NOVEMBER 23, 2010

You can then integrate the information it gathers into your CRM solution. It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. Don’t worry – even though its information comes from around the world, it can quickly be translated.

Social Media 40

Social Media Tools Media Wiki 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense? “Right&# and “Wrong&# is probably too strident.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

MARCH 30, 2007

These lists include all of the demographic data typically needed, and have extended contact information. Usually, I have found that the best company level data lists come from data companies like Dun & Bradstreet or InfoUSA.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. then who owns it, d.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too. You just first have to find your customers’ pain points.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 15, 2010

I find that companies need to ask for LESS information to get people to follow through to the 'Thank you page' of their forms – so I agree that it will all soon start congregating into more integrated communications where we will see forms with more SM contact options. Dare I say the “digital glue?&# Thanks dude.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well!

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 15, 2010

It’s an information annuity that can’t be replicated elsewhere. Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. And congrats on the #1 ranking!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 10, 2010

Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong. Other gr8 uses [link] [link] Jodi Gibson Discovered this excellent tool.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. I anticipated that interviews on Twitter would boil the process down to its purest essence, eschewing the ramblings and trappings of the customary approach, and it’s proven to be true.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). That mission, to add value to the communities they reach, is the heart beat of social. They do that for real, right? With Social Media, take a look at Chris Brogan. Unlike Ron Popeil, Chris Brogan is interacting with people.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. Now, word of mouth can travel in the blink of an eye. As you dig through the data, create a list of brand reputation risks and opportunities to inform your strategic goals down the line.

Work Management 119

Work Management Marketing Management Brand Identity Branding 119

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Huptech Web

OCTOBER 13, 2023

Distribution ensures your content reaches the people intended for informative blogs, captivating videos, or attention-grabbing infographics. Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. It’s about getting your content in front of the right eye at the right time.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Martech Advisor

JANUARY 2, 2020

They perform all the activities that are included in social media marketing, such as social media planning, campaigns, content creation and publishing, social media advertising, community building, and analytics. Building a Community for Your Brand. Learn More: What Is Social Media Marketing? Connecting with Social Media Influencers.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information. I have been blogging for a year now and still learning. if you could please help I would be very greatful.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. Thanks for sharing good support information for B2B social media. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

I rarely communicate with the end. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. they were like strangers. I think it works everywhere, in real life or in the internet.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 20, 2010

link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. link] RT @thebrandbuilder [link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. I wonder if this has to do with the correlation between the black community and musicians.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. Tools – they are tools that implement the strategy and not the strategy themselves. That's all. Just compliments.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136